At Bar­clays, tell­ers must get the cam­era an­gle right

▶ As branches dwin­dle, Bar­clays bets on video tell­ers ▶ “Look into that tiny lit­tle pin­hole of a we­b­cam and be en­gag­ing”

Bloomberg Businessweek (North America) - - The Global Tech -

Over the course of her 31-year ca­reer at the U.K. bank Bar­clays, Jayne New­ton went from be­ing a cashier in a branch to mak­ing home vis­its to wealthy clients in the heady days be­fore the fi­nan­cial cri­sis. She still works with cus­tomers face-to-face to­day—sort of. She’s one of the bank’s 60 video tell­ers, spend­ing her days in front of a we­b­cam in a noise-re­sis­tant pod at an of­fice in Liver­pool.

New­ton says she likes work­ing on cam­era, but it’s de­mand­ing. “Be­fore I do ev­ery video, I al­ways make sure I brush my hair and put my lip­stick on,” she says. “You make sure you keep your fa­cial ex­pres­sions in con­trol.”

Jackie Bram­bles, a for­mer TV show host, helped Bar­clays em­ploy­ees get com­fort­able on cam­era. “It’s a real

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