Bloomberg Businessweek (North America)
Astrology: July is all about water signs, which govern feelings, so it’s a good time to ask: Are your workers happy?
Take stock of employee morale.
It’s a good time to do that, because emotions will be running high this month. July is all about the water signs— Cancer, Scorpio, and Pisces—which govern feelings. The outpouring starts early: There’s a new moon in Cancer on the 4th, and because the moon is Cancer’s ruling planet, prepare for strong sentiments to be expressed. Ask yourself if you are really looking out for your staff. What about your marketing— do customers know how much you care?
Shift into schmooze mode once Venus (the planet of partnerships, negotiations, and money) and Mercury (the planet of sales, communication, and travel) move into Leo, the sign of creativity and loyalty, on the 12th and 13th, respectively. Your employees will be fine! Focus on your long-term business relationships, and consider making media buys to attract new ones. The sun, the planet of ego, moves into Leo on the 22nd, so think about corporate leadership—specifically, what your company could do to give back.
There’s a full moon in Capricorn on the 19th. That this alignment coincides with the Republican National Convention is not insignificant, as Capricorn rules governments and public figures, and the full moon has a habit of exposing faults and deficiencies. (Hey, don’t blame us; it’s in the stars.)
To end the month, Uranus, the planet of sudden changes, goes into retrograde on the 29th. On the 30th, Mercury—again, the planet of communication—moves into Virgo, a sign it rules. Both developments will help you react and think more clearly.