Bloomberg Businessweek (North America)
Innovation: The best thing since fresh bread
Form and function
The Balmuda toaster oven uses steam and carefully calibrated heat cycles to turn store-bought bread into something that smells, feels, and tastes like it’s just popped out of a baker’s oven.
Next Steps
“Consumers are embracing gadgets that do one thing well,” says Hiromi Yamaguchi, an analyst at researcher Euromonitor International. Mark Oda, an app marketer in Tokyo who was among Balmuda’s first buyers, says he’ll never be able to go back to cheaper toasters. Balmuda recently expanded sales of the toaster oven to South Korea but says it’s not planning to move into the U.S. or Europe anytime soon. Some are available through resellers on Amazon.com and elsewhere. -Reed Stevenson