Bloomberg Businessweek (North America)

The Tale of the Tape

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Sony sold more than 200 million Walkman cassette players between the device’s introducti­on in 1979 and its discontinu­ation in the US in 2010. A small crop of brands has arisen to take its place. Here are three favorites.

NEW AND IMPROVED

Like the first-generation Walkman, the We Are Rewind player is crisply rectangula­r and slightly smaller than a paperback book. Unlike the original, it has a rechargeab­le battery and Bluetooth 5.1 for wireless listening. There’s also an output jack for wired headphones (sold separately) and an input jack for recording mixtapes. The aluminumbo­died player comes in orange, blue, gray and, most recently, black-and-yellow. All are puckishly packaged with a small pencil for reeling in unspooled tapes. From $159

A SOUND BUY

FiiO’s CP13 has the same blocky design as We Are Rewind’s player, but without the recording or Bluetooth functions. Available in red, white or blue, it’s got a slightly brighter, punchier sound and a 13-hour battery life. At less than 5 inches long, it’s somewhat more pocketable than We Are Rewind’s, which is almost an inch longer. $100

A CLEAR CHOICE

Retrospekt’s CP-81 has essentiall­y the same dimensions as the CP13, but its transparen­t plastic body cuts down on weight: It clocks in at 7.7 oz, including its two AA batteries, compared with 11 oz for the FiiO and 14 oz for the We Are Rewind. Like the latter, the CP-81 can record. It also comes with a pair of orange-padded, wired Koss headphones. $99

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