Business in Vancouver

Getting the most out of your digital transforma­tion

DIGITAL TRANSFORMA­TION | Maximizing benefits from Digital Transforma­tion

- Elena Pomazanova is the President and Founder of Cyper, a retail tech enabler firm which builds and implements top- notch inclusive and accessible retail-tech solutions.

Digital transforma­tion is a popular topic of conversat ion in the business world, but everyone seems to have a sl ight ly di f ferent definition. For one business, a digital transforma­t ion might mean f inally building a WordPress website. For another business, a digital transforma­tion could mean investing $ 100 million in the full automation of their business processes. Regardless of what kind of digital transforma­tion process you’re considerin­g, there’s one thing to keep in mind: digital transforma­tion is a journey and not a destinatio­n. Imagine deciding to purchase a car: without insurance, maintenanc­e or refuelling, it’s not going to get you very far. The same is true for a digital transforma­tion. When you invest in software that supports your organizati­on, you will need to keep maintainin­g and improving it in order for it to work properly. In order to ensure that your digital transforma­tion produces the desired outcome, it’s important to meticulous­ly plan the various phases before making any decisions. Analysis: Out l ine solut ion requiremen­ts and def ine dependenci­es within your digital ecosystem, design integratio­n schemas, and solution architectu­re. Explore solutions that will specifical­ly address your business needs and identify technologi­es that wi ll maximize efficiency. Planning: Plan implementa­tion steps for your digital transforma­tion. In this stage, it’s crucial to plan beyond the initial implementa­tion and look at the continuous evolution of the solutions you identified in the analysis phase. Execution: This is where the analysis and the planning phases combine to implement the digital transforma­tion plan your team has created. Try to anticipate the challenges which often arise during this phase and have contingenc­y plans prepared. Improvemen­t: During this phase, you wi l l be cont inuously assessing the impact of the implemente­d solution on your organizati­on. This phase requires attentive monitoring and targeted adjustment­s to get the maximum benefit from your digital transforma­tion solution. A close collaborat­ion between a maintenanc­e team, ongoing evolution and support team, and a team working on a business side and defining how the digital ecosystem should be adjusted to support your organizati­on in the best way is a key success factor for digital transforma­tion. Digital transforma­tion is not a solitary project with a defined beginning and end. Digital transforma­tion is an ongoing process that requires business and technology leaders to continuous­ly reinvent their approach in order to be aligned with a rapidly evolving business environmen­t so they can capitalize on the benefits of digital transforma­tion.

Imagine deciding to purchase a car: without insurance, maintenanc­e or refuelling, it’s not going to get you very far. The same is true for a digital transforma­tion

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