Business in Vancouver

Canada keeps falling further behind in the vital China trade game

- SARAH KUTULAKOS Sarah Kutulakos is the executive director and COO of the Canada China Business Council.

All eyes were on China’s •–th National Congress of the Chinese Communist Party last week, especially on the expected tradition-breaking third term for Xi Jinping.

From hundreds to millions of people in some sort of COVID lockdown, to the delay of third-quarter economic numbers, the country did everything it could to ensure the important set of meetings went smoothly.

What comes next? And where is Canada in its relations with China?

A year ago when Meng Wanzhou, Michael Korvig and Michael Spavor returned home, many predicted that even if a return to “normal” wasn’t in the offing, there would at least be increased bilateral interactio­n. However, interactio­n remains minimal, with a couple dozen frozen dialogues still very much on ice.

This is a pity, because it puts Canada on the back foot relative to its like-minded competitor countries.

Key products that are in demand by China’s growing middle class, like pet food and meat, are moving smoothly from the U.S. but are encounteri­ng market access issues from Canada.

The ranks of middle-class Chinese are growing, consuming and interested in Canadian products and services, and while products like seafood, meat and grains are top of mind, let’s not forget that educationa­l services are Canada’s No. € export to China and one that, pre-pandemic, helped €—–,––– young Chinese citizens each year better understand how we do things in Canada.

Education is a great example of diversific­ation, with Chinese students making up only •¤ per cent of internatio­nal students in Canada. A study commission­ed by the Canada China Business Council (CCBC) in •–•€ shows that exports to China create value to Canada of at least •.• times the actual export dollars, and China accounts for onethird of global growth.

Canada’s prosperity depends on it engaging with as many countries as possible, including (and especially) China. We often hear that Canada is a trading nation, and our ¤¤ per cent trade-to-GDP ratio puts Canada behind only Germany among GŒ economies, so it’s incumbent on us to be competitiv­e everywhere we do business, including China.

And that’s the problem: Canada’s competitiv­eness lags behind like-minded Western countries when it comes to China. For many industries, business with China is not going well, as shown by CCBC’s •–•€ business survey. Canadian companies are less profitable and less optimistic than their counterpar­ts in the U.S., Europe and the U.K. Companies in those countries are being granted market access and are breaking down barriers, while Canadian companies have little hope of catching up as long as bilateral channels remain frozen. China’s zero-COVID policy, which disrupts regular business travel, also disproport­ionately impacts Canadian firms, many of which rely on travel for business developmen­t. Companies with teams and operations in China are faring better.

Resumption of bilateral discussion­s is the only way Canada can hope to catch up. One of the easiest – and for the business community, the most important – is the resumption of the Canada-China Economic and Financial Strategic Dialogue, which will help both government­s address a growing list of commercial challenges.

China is a complicate­d country, with many issues that Canada rightfully disagrees with. Canada needs to make a conscious choice to engage and use its relationsh­ip with China to explain its point of view, to push on issues it feels strongly about, but also to build the country’s prosperity. A bilateral relationsh­ip with such a large country needs to encompass multiple tracks, including channels that allow us to share with China why Canada sees things differentl­y.

Speaking out on issues is important, but even more important is speaking with China on these issues.

We can fight for what we think is right, while also fighting for our own position. If we’re falling behind our competitor­s in profitabil­ity and market access in China, it will impact our competitiv­eness everywhere in the world.œ ž

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