Hertz Redesigns, Streamlines Car Rental Experience

Hertz has revamped more than 800 of its locations around the world with updated technology and amenities. The stores now include an on-site shop called “Road Trip by Hertz” featuring food, drinks and road trip and travel supplies.

Customers can now take advantage of a charging station to recharge their electronics, which can have little battery life left after a long flight.

Revamped locations now include access to FedEx and printers that customers can use. They also feature increased visibility for new rental options such as the Hertz Penske GT in the US.

Hertz is also running a pilot program to test bus-tracking technology so that customers can download an app and see how long it will be until a Hertz bus picks them up at the terminal.

In addition, Hertz is bringing Firefly, its deep value brand catering to price conscious travelers, to the US. Firefly will open its first location in Orlando September 15. Throughout the year, it will open other locations in San Francisco, Las Vegas and Los Angeles. Hertz plans to have 20 Firefly locations by the end of the year. It first launched in Europe this past March and now has 40 locations in Spain, France, Italy, Germany, the UK, Switzerland and Portugal.

Firefly is meant to fill the niche once occupied by the Advantage brand, which Hertz divested earlier this year. The new brand will allow for fleet sharing among Hertz, Dollar and Thrifty.

For more information visit hertz.com.