Star Al­liance Cel­e­brates 20th An­niver­sary

Business Traveler (USA) - - UPFRONT -

Star Al­liance and its 28-mem­ber air­lines are cel­e­brat­ing 20 years by launch­ing a new strate­gic fo­cus“Con­nect­ing Peo­ple and Cul­tures.”The ini­tia­tive is a 10-year plan that fo­cuses on im­prov­ing cus­tomer ex­pe­ri­ence through dig­i­tal tech­nol­ogy.

The al­liance points to such im­prove­ments as through-check for mul­ti­car­rier itin­er­ar­ies and cred­it­ing fre­quent flyer miles into cus­tomer ac­counts. At the end of 2016 the group in­tro­duced a com­pre­hen­sive bag­gage han­dling process to track five mil­lion bags a day. The sys­tem will be rolled out across all 28 al­liance mem­bers and will of­fer up­dates on bag­gage de­liv­ery status.

Visit www.staral­ for more in­for­ma­tion.

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