Star Alliance Celebrates 20th Anniversary
Star Alliance and its 28-member airlines are celebrating 20 years by launching a new strategic focus“Connecting People and Cultures.”The initiative is a 10-year plan that focuses on improving customer experience through digital technology.
The alliance points to such improvements as through-check for multicarrier itineraries and crediting frequent flyer miles into customer accounts. At the end of 2016 the group introduced a comprehensive baggage handling process to track five million bags a day. The system will be rolled out across all 28 alliance members and will offer updates on baggage delivery status.
Visit www.staralliance.com for more information.