Price­line Group Re­named Booking Hold­ings

Business Traveler (USA) - - UPFRONT -

Price­line Group has changed its name to Booking Hold­ings, ef­fec­tive im­me­di­ately. Ac­cord­ing to CEO Glenn Fo­gel, Booking.com is now the com­pany’s largest brand pro­duc­ing a“sig­nif­i­cant ma­jor­ity”of Booking Hold­ings’ gross book­ings and op­er­at­ing profit.

Booking Hold­ings con­sists of six pri­mary brands: Booking.com, Price­line.com, Kayak, Agoda.com, Ren­tal­cars.com and Open Ta­ble. The par­ent or­ga­ni­za­tion will con­tinue to op­er­ate out of its Nor­walk, CT, head­quar­ters.

Visit book­inghold­ings.com for details.

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