Business Traveler (USA) - - CONTENTS - Becky Am­bury

Arlo Soho, New York

BACK­GROUND Opened in Septem­ber 2016, this was the first ho­tel launched un­der the Arlo brand by in­vest­ment firm Quadrum Global. The brand was cre­ated by Brand Bureau and, boy, do they know how to dream up a ho­tel con­cept that cap­tures New York cool.

Lo­cated in a new-build prop­erty, Arlo Soho is one of a new breed of “mi­cro bou­tique” ho­tel; trans­la­tion, rooms are on the small side but are de­signed to the Nth de­gree to uti­lize space and evoke a lux­ury feel. The brand has part­nered with lo­cal busi­nesses to pro­vide ev­ery­thing from uni­forms to toi­letries.

Brace your­self – as soon as you en­ter Arlo SoHo you are among the cool kids

WHERE IS IT? Set in Lower Man­hat­tan, near the ul­tra-hip ar­eas of SoHo, Tribeca and the West Vil­lage, and not far from the fi­nan­cial dis­trict.

W H AT ’ S IT LIKE? Brace your­self – as soon as you en­ter

Arlo SoHo you are among the cool kids. On the left is the “Soho Bodega” sell­ing juices, cof­fee, snacks and on the right is an­other which fea­tures on-trend knick­knacks, from cards to soaps to jew­elry.

Re­cep­tion is be­tween the two and is at­tended by a chip­per and ac­com­mo­dat­ing staff in the ho­tel uni­form of dressed-down smart cre­ated by neigh­bor­ing tai­lor Miller’s Oath. The in­dus­trial/ware­house look rules, with open spa­ces di­vided by screens and slid­ing doors, bare brick, mis­match­ing mod­ern fur­ni­ture, and gray up­hol­stery that is il­lu­mi­nated via large floor to ceil­ing win­dows.

While rooms are small, com­mu­nal space is plen­ti­ful with sev­eral dis­tinct work/play ar­eas, in­clud­ing large ta­bles for Mac-us­ing hip­sters, com­fort­able so­fas and chairs for re­lax­ing, and a cen­tral court­yard filled with out­door seat­ing and quirky ob­jects.

ROOMS There are 325 rooms – Kings or Queens with court­yard or city views, Two Twin rooms, and the Bunk room with twin bunk beds. I’m in a Court­yard King room, which is fin­ished in white paint and tiles and warm wal­nut.

The space is ex­cep­tion­ally well thought-out. The bed is at the end of the long, rel­a­tively nar­row room in a win­dow al­cove. In­stead of a closet there’s a peg­board, be­neath which is a mini fridge (there’s no mini bar). USB ports are lo­cated on each side of the bed, which is very com­fort­able with crisp white linens. And the two sets of blinds, lighter ones for pri­vacy and black­out blinds, are both con­trolled by handy switches.

The bath­room, which is sec­tioned off with frosted glass, fea­tures a good rain shower and hand­made ce­ramic tiles, with be­spoke toi­letries from Blind Bar­ber.

All in all, it’s to­tally com­fort­able, stylishly hip and er­gonom­i­cally de­signed to be a plea­sure to use. FOOD AND DRINK Other choices be­sides SoHo Bodega is the Arlo Liquor Bar for cock­tails and more. The main food of­fer­ing is Harold’s Meat +Three at the back of the prop­erty. A con­ti­nen­tal style break­fast buf­fet (not in­cluded) is also served here. Then there’s also A.R.T. (Arlo Roof Top) which, as the name im­plies, pur­veys drinks and small plates with sky­line views.

MEET­INGS The com­mu­nal spa­ces in the ho­tel can be di­vided off with slid­ing doors to pro­vide pri­vate meet­ing ar­eas. In ad­di­tion there are three Stu­dio spa­ces on the sec­ond floor that can be screened off, or com­bined to pro­vide more room.

LEISURE Sev­eral events take place in the ho­tel through­out the week, in­clud­ing live mu­sic, ex­er­cise classes and movie nights. Guests may use the ho­tel’s bi­cy­cles for free.

VER­DICT A beau­ti­fully de­signed space, with ev­ery­thing in its place, in a great lo­ca­tion for both busi­ness and plea­sure. Rooms are com­fort­able and pleas­ant de­spite their wee pro­por­tions, and there’s a buzzing at­mos­phere that makes a stay here fun but equally ap­pro­pri­ate for busi­ness.

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