RED ROOF has introduced a new extended stay brand called HomeTowne Studios by Red Roof. The brand will undergo a phased launch of over 30 properties across more than 20 markets with nearly 4,000 rooms. The brand also has a pipeline of more than a dozen properties scheduled to open over the next 12 months.
Properties will feature kitchenettes in every room, free high-speed WiFi, onsite laundry and complimentary coffee in the lobby each morning. Guests will be eligible to participate in Red Roof ’s RediCard loyalty program.