BEST WESTERN HOTELS & RESORTS has introduced two boutique brands – Sadie Hotel and Aiden Hotel. Sadie will be in the upscale category and Aiden will be in the upper midscale segment. Both of the new entrants will be included in the Best Western Rewards loyalty program.
At the center of each hotel for both brands is a multifunctional public area with either a café or bar, modern seating and mobile check-in. With the dual launch, Best Western’s portfolio now includes 13 brands.
Learn more at bestwestern.com.