BW BOU­TIQUES

Business Traveler (USA) - - UP FRONT -

BEST WESTERN HO­TELS & RE­SORTS has in­tro­duced two bou­tique brands – Sadie Ho­tel and Ai­den Ho­tel. Sadie will be in the up­scale cat­e­gory and Ai­den will be in the up­per mid­scale seg­ment. Both of the new en­trants will be in­cluded in the Best Western Re­wards loy­alty pro­gram.

At the cen­ter of each ho­tel for both brands is a mul­ti­func­tional pub­lic area with ei­ther a café or bar, mod­ern seat­ing and mo­bile check-in. With the dual launch, Best Western’s port­fo­lio now in­cludes 13 brands.

Learn more at best­west­ern.com.

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