One stop shop for Three Sis­ters

Calgary Herald - Calgary Herald New Condos - - Recreation & Investment Properties -

The Unity Builders Group di­vi­sions of Alpine and Wilder­ness Homes have teamed up with the Swan Group to mar­ket four dif­fer­ent re­sort of­fer­ings in Three Sis­ters Moun­tain Vil­lage in Can­more.

“It’s like a one-stop shop for peo­ple look­ing for a home,” says Chris Wein, pres­i­dent of multi-fam­ily op­er­a­tions-south­ern Al­berta for Unity Builders Group.

“There are three builders, six show homes and one lo­ca­tion. No mat­ter what peo­ple are look­ing for, they’ll find a great va­ri­ety here, so it only makes sense and makes it eas­ier for ev­ery­one.”

The builders are us­ing the ser­vices of New Home Star to do the sales and mar­ket­ing. The Chicago-based team headed up by David Rice, for­merly with Pulte Homes, was founded in 2007 with the aim of bring­ing a highly-spe­cial­ized sales and mar­ket­ing ap­proach to the new home busi­ness.

“All of our top se­nior vi­cepres­i­dents were with Pulte,” says Rice. Pulte is one of the largest and most di­ver­si­fied builders in the U.S.

“We have sales and mar­ket­ing ex­perts that we think are the best in the busi­ness.”

Align­ing staffing needs with mar­ket de­mand is one of the com­pany’s strengths, says Rice, who says the first foray into the Cana­dian mar­ket will not be the only one.

“The U.S. mar­ket is ex­tremely volatile, so we’ve in­ten­tion­ally di­ver­si­fied,” Rice says, not­ing that the com­pany has worked with UBG in the im­me­di­ate past.

“We’re en­cour­aged and in­trigued with the syn­ergy and geo­graphic di­ver­sity of Canada — and we have a good re­spect for Cal­gary. The econ­omy has weath­ered the storm well.”

He is look­ing at some prop­er­ties in the B.C. mar­ket as well. Rice’s am­bi­tion: “To be truly in­ter­na­tional, with ex­pan­sion to Europe by 2012.”

Mean­while, the com­pany has al­ready set up shop in Three Sis­ters Moun­tain Vil­lage, work­ing with Alpine Homes and Wilder­ness Homes un­der the UBG la­bel and the Swan Group.

“We’re able to bring in a mar­ket­ing pro­gram that cre­ates ex- cite­ment once again for peo­ple to come to Can­more, where they can live, work and play,” says Mike Butt, who over­sees de­vel­op­ments un­der the Swan Group. “It al­lows us to get that mes­sage out.”

Chris Wein of Unity Builders Group in Can­more.

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