One stop shop for Three Sisters
The Unity Builders Group divisions of Alpine and Wilderness Homes have teamed up with the Swan Group to market four different resort offerings in Three Sisters Mountain Village in Canmore.
“It’s like a one-stop shop for people looking for a home,” says Chris Wein, president of multi-family operations-southern Alberta for Unity Builders Group.
“There are three builders, six show homes and one location. No matter what people are looking for, they’ll find a great variety here, so it only makes sense and makes it easier for everyone.”
The builders are using the services of New Home Star to do the sales and marketing. The Chicago-based team headed up by David Rice, formerly with Pulte Homes, was founded in 2007 with the aim of bringing a highly-specialized sales and marketing approach to the new home business.
“All of our top senior vicepresidents were with Pulte,” says Rice. Pulte is one of the largest and most diversified builders in the U.S.
“We have sales and marketing experts that we think are the best in the business.”
Aligning staffing needs with market demand is one of the company’s strengths, says Rice, who says the first foray into the Canadian market will not be the only one.
“The U.S. market is extremely volatile, so we’ve intentionally diversified,” Rice says, noting that the company has worked with UBG in the immediate past.
“We’re encouraged and intrigued with the synergy and geographic diversity of Canada — and we have a good respect for Calgary. The economy has weathered the storm well.”
He is looking at some properties in the B.C. market as well. Rice’s ambition: “To be truly international, with expansion to Europe by 2012.”
Meanwhile, the company has already set up shop in Three Sisters Mountain Village, working with Alpine Homes and Wilderness Homes under the UBG label and the Swan Group.
“We’re able to bring in a marketing program that creates ex- citement once again for people to come to Canmore, where they can live, work and play,” says Mike Butt, who oversees developments under the Swan Group. “It allows us to get that message out.”
Chris Wein of Unity Builders Group in Canmore.