Doubting Thomases ranks will shrink
There have been naysayers who doubted the reality of East Village. Even after Embassy Bosa Inc. of Vancouver and the Fram+Slocker group of Toronto went public with plans that will include something like 1,200 condos in their two residential developments, there were naysayers — not as many, but they were there.
Well now, the ranks of those doubting Thomases may shrink even further with the announcement of an 8,000-square-foot “temporary” building that will be built as a sales and marketing centre in the heart of East Village for Bosa and Fram — and for Calgary Municipal Land Corporation (CMLC), the overseer of the development, that is close to leasing out its current quarters in the historic Simmons Building.
“We can’t wait to present potential buyers with what we have to offer, right down to the kitchen sink,” says Frank Giannone, president of Fram Building Group. “For the first time, Calgarians will get a detailed look at what the future neighbourhood will look like — and I think they’ll be really impressed.”
It’s not often you hear about something 8,0000 square feet in size being a temporary facility. But again, the idea is to show people that, in fact, everybody involved in the re- development of land east of city hall and west of Fort Calgary are serious about the massive project.
Hoarding is already up for the East Village Experience Centre on the corner of Riverfront Avenue and Confluence Way S.E. It will give interested Calgarians and future residents an opportunity to learn more about the vision for East Village and will also serve to showcase the residences and stylings to be offered by the high-profile residential developers.