DEAL: Range of choices
In the case of Streetside Development Corp.’s Evanston Square project in Qualico Communities’ northwest community of Evanston, the company had the right size — but it decided to make design changes to maintain affordability and value.
“The slowdown slowed our sales, no doubt about it,” says Lisa Feist, operations manager for Streetside’s sales and marketing arm. “But it gave us a chance to make some changes to maintain affordability.”
Evanston Square is a 23-building, 196-unit project with a blend of condo apartments, townhouses with garages, and back-to-back townhouses.
The floor plans contain one-to three-bedroom homes from 418 to 1, 414 square feet, with f irst-phase prices of $147,000 to $330,000 depending on the style of home.
“We’ve brought down our specs just a bit to give consumers a choice,” says Feist. “They can decide how much they want to spend on features and f inishings.”
Maybe, she says, the potential purchaser doesn’t want to spend money on ceramic tile floors, granite countertops, or hardwood.
The choice is theirs, but granite, porcelain tile, stone, glass tile backsplashes and developed basements are among a long list of options available for both condo and townhouse purchasers.
CVisit our website for more photos.
Evanston Square is similar to Streetside’s popular Ginger Park townhouse project on the city’s west side — except that Evanston’s individual residences are smaller, says Monika Blachut, lead sales consultant at Evanston.
“I’d say the largest unit here is 180 square feet smaller than at Ginger Park.”
There is also a difference in the range of buyers. Ginger Park catered more to the white-collar worker than does Evanston.
“There is also a more mixed demographic here that includes young singles and couples, and newly -singled,” says Blachut.
While construction continues on the f irst phase of 30 units, Blachut has recorded 13 sales.
“We opened in November in an on-site trailer and we had a lot of interest, with seven sales on opening weekend — then the slowdown came,” she says. “We lost some momentum, but we’re beginning to see renewed interest again.”
The f irst seven buildings (townhouses with garages) are under construction. Buildings 10 and 22 (back-to-back townhouses) have been released for pre-construction sale.
Evanston Square has some unique elements. First of all there’s the exterior style, which is based on Four Square and Prairie architecture.
Then there is the central courtyard for the exclusive use of Evanston Square residents that can be designed however they see f it — be it a private park, dog walk, meeting place or something else.
It creates a mini-community within the larger Evanston area, making it more exclusive, smaller and private for homeowners.
“The design concept was quite simple for Evanston Square,” says Streetside general manager Don Blair. “The lay of the land lends itself perfectly to provide a community within a community.”
The townhouses with garages, which are built along the perimeter of the square, are oriented to the street, adding to the development’s attractiveness while the back-to-back townhouses are inside.
Some other projects by Streetside Development Corp.:
A combination of 98 townhouses and apartment condos in the inner-city community of Inglewood may see a spring sales launch. The development’s exterior design has an “industrial flair” with unique interior design features that include large double-pitch skylights, says Lisa Feist, operations manager for sales and marketing at the company.
A 2.5-hectare site in Silverado in the city’s deep south will be the site for what Feist says will be a better way of designing apartments that will be true to the convenience of the lock-it-and-leave lifestyle — but with a bigger, open-concept floor plan and improved curb appeal.
Streetside is getting ready for design details for a 1.2-hectare site in Redstone by Qualico Communities in northeast Calgary. The floor plans and suite mix will be finalized this fall.
The final building of the massive Red Haus development in northwest Calgary could see pre-construction sales starting as soon as October, now that the Vandenburg parkade is complete.
In Wentworth on the west side of the city, the final block of townhouses in the Ginger Park development has been released.
From left, Lisa Feist, operations manager of sales and marketing for Streetside Development Corp., and Monika Blachut, lead sales consultant for Evanston Square, outside a show suite in the project in northwest Calgary.
The site plan for Evanston Square at Evanston Drive and Evanspark Way N.W.