DEAL: Range of choices

Calgary Herald New Condos - - New Con­dos -

In the case of Street­side De­vel­op­ment Corp.’s Evanston Square pro­ject in Qual­ico Com­mu­ni­ties’ north­west com­mu­nity of Evanston, the com­pany had the right size — but it de­cided to make de­sign changes to main­tain af­ford­abil­ity and value.

“The slow­down slowed our sales, no doubt about it,” says Lisa Feist, op­er­a­tions man­ager for Street­side’s sales and mar­ket­ing arm. “But it gave us a chance to make some changes to main­tain af­ford­abil­ity.”

Evanston Square is a 23-build­ing, 196-unit pro­ject with a blend of condo apart­ments, town­houses with garages, and back-to-back town­houses.

The floor plans con­tain one-to three-bed­room homes from 418 to 1, 414 square feet, with f irst-phase prices of $147,000 to $330,000 depend­ing on the style of home.

“We’ve brought down our specs just a bit to give con­sumers a choice,” says Feist. “They can de­cide how much they want to spend on fea­tures and f in­ish­ings.”

Maybe, she says, the po­ten­tial pur­chaser doesn’t want to spend money on ce­ramic tile floors, gran­ite coun­ter­tops, or hard­wood.

The choice is theirs, but gran­ite, porce­lain tile, stone, glass tile back­splashes and de­vel­oped base­ments are among a long list of op­tions avail­able for both condo and town­house pur­chasers.

CVisit our web­site for more pho­tos.

Evanston Square is sim­i­lar to Street­side’s pop­u­lar Gin­ger Park town­house pro­ject on the city’s west side — ex­cept that Evanston’s in­di­vid­ual res­i­dences are smaller, says Monika Blachut, lead sales con­sul­tant at Evanston.

“I’d say the largest unit here is 180 square feet smaller than at Gin­ger Park.”

There is also a dif­fer­ence in the range of buy­ers. Gin­ger Park catered more to the white-col­lar worker than does Evanston.

“There is also a more mixed de­mo­graphic here that in­cludes young sin­gles and cou­ples, and newly -sin­gled,” says Blachut.

While con­struc­tion con­tin­ues on the f irst phase of 30 units, Blachut has recorded 13 sales.

“We opened in Novem­ber in an on-site trailer and we had a lot of in­ter­est, with seven sales on open­ing week­end — then the slow­down came,” she says. “We lost some mo­men­tum, but we’re be­gin­ning to see re­newed in­ter­est again.”

The f irst seven build­ings (town­houses with garages) are un­der con­struc­tion. Build­ings 10 and 22 (back-to-back town­houses) have been re­leased for pre-con­struc­tion sale.

Evanston Square has some unique ele­ments. First of all there’s the ex­te­rior style, which is based on Four Square and Prairie ar­chi­tec­ture.

Then there is the cen­tral court­yard for the ex­clu­sive use of Evanston Square res­i­dents that can be de­signed how­ever they see f it — be it a pri­vate park, dog walk, meet­ing place or some­thing else.

It cre­ates a mini-com­mu­nity within the larger Evanston area, mak­ing it more ex­clu­sive, smaller and pri­vate for home­own­ers.

“The de­sign con­cept was quite sim­ple for Evanston Square,” says Street­side gen­eral man­ager Don Blair. “The lay of the land lends it­self per­fectly to pro­vide a com­mu­nity within a com­mu­nity.”

The town­houses with garages, which are built along the perime­ter of the square, are ori­ented to the street, adding to the de­vel­op­ment’s at­trac­tive­ness while the back-to-back town­houses are in­side.

Some other pro­jects by Street­side De­vel­op­ment Corp.:

A com­bi­na­tion of 98 town­houses and apart­ment con­dos in the in­ner-city com­mu­nity of In­gle­wood may see a spring sales launch. The de­vel­op­ment’s ex­te­rior de­sign has an “in­dus­trial flair” with unique in­te­rior de­sign fea­tures that in­clude large dou­ble-pitch sky­lights, says Lisa Feist, op­er­a­tions man­ager for sales and mar­ket­ing at the com­pany.

A 2.5-hectare site in Sil­ver­ado in the city’s deep south will be the site for what Feist says will be a bet­ter way of de­sign­ing apart­ments that will be true to the con­ve­nience of the lock-it-and-leave life­style — but with a big­ger, open-con­cept floor plan and im­proved curb ap­peal.

Street­side is get­ting ready for de­sign de­tails for a 1.2-hectare site in Red­stone by Qual­ico Com­mu­ni­ties in north­east Cal­gary. The floor plans and suite mix will be fi­nal­ized this fall.

The fi­nal build­ing of the mas­sive Red Haus de­vel­op­ment in north­west Cal­gary could see pre-con­struc­tion sales start­ing as soon as Oc­to­ber, now that the Van­den­burg parkade is com­plete.

In Went­worth on the west side of the city, the fi­nal block of town­houses in the Gin­ger Park de­vel­op­ment has been re­leased.

Marty Hope, Cal­gary Her­ald

From left, Lisa Feist, op­er­a­tions man­ager of sales and mar­ket­ing for Street­side De­vel­op­ment Corp., and Monika Blachut, lead sales con­sul­tant for Evanston Square, out­side a show suite in the project in north­west Cal­gary.

Cour­tesy, Street­side De­vel­op­ment Corp.

The site plan for Evanston Square at Evanston Drive and Evanspark Way N.W.

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