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“We find it’s much eas­ier to sell in­ner-city at rea­son­able prices than in the sub­urbs.”

The suites at 201 Tuxedo North will range from about 813 to just about 1,100 square feet and will be priced from $259,000, says Wid­dow­son.

Of the 29 apart­ments, 26 are two-bed/ two-bath and three are twobed/one-bath.

De­spite the fact there is no on-site sales and in­for­ma­tion cen­tre, the de­vel­op­ment is al­ready onethird sold.

“That’s what I mean — find a good prop­erty in a good lo­ca­tion, price it well and it will sell,” says Wid­dow­son.

The sales cen­tre is lo­cated at Cop­per­wood, San­dle­wood’s suc­cess­ful apart­ment com­plex on Hem­lock Cres­cent be­hind the Sha­ganappi golf course in Spruce Cliff.

A spe­cific show suite has been trimmed out to show pos­si­ble pur­chasers in Tuxedo the level of fin­ish­ing spec­i­fi­ca­tions they can look for­ward to — such as gran­ite coun­ter­tops, ce­ramic tile and hard­wood floors, top-line ap­pli­ances and San­dle­wood’s in house-built cus­tom cabi­nets.

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“All of this is stan­dard in Tuxedo,” says Wid­dow­son.

San­dle­wood pur­chased the Tuxedo prop­erty very early this year, tak­ing on the as­sets owned by the pre­vi­ous de­vel­oper.

“We’ve tweaked the orig­i­nal floor plans, added more fin­ish up­grades like the hard­wood, tile and gran­ite, and were able to main­tain af­ford­abil­ity while do­ing it,” says Wid­dow­son.

Af­ford­abil­ity, value and lo­ca­tion are key el­e­ments to de­vel­op­ing in in­ner-city lo­ca­tions, as is be­ing able to take ad­van­tage of ex­ist­ing high points.

In Tuxedo, for in­stance, the com­mu­nity is near pub­lic tran­sit, there are neigh­bour­hood ameni­ties — and there is the walk­a­bil­ity fac­tor. In the city’s most re­cent sur­vey, Tuxedo was ranked in the top 15 com­mu­ni­ties for walk­a­bil­ity.

Wid­dow­son ex­pects buy­ers will cover a va­ri­ety of demo- graph­ics — from young sin­gles and cou­ples just start­ing out, to pro­fes­sion­als work­ing down­town and more ma­ture buy­ers look­ing for a life­style change.

“An­other buyer seg­ment is peo­ple from the sur­round­ing area who want to stay there, but want to get out of that older thou­sand-square-foot home and into a thou­sand­square-foot apart­ment and have no main­te­nance,” he says.

While con­struc­tion is just un­der­way at the Tuxedo site, San­dle­wood con­tin­ues to shop the es­tab­lished ar­eas of Cal­gary for po­ten­tial build­ing sites.

“It’s all about lo­ca­tion and value. That’s what im­por­tant to us and to our cus­tomers,” says Wid­dow­son.

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