Retro elegance back in Vogue
Thirty-four-storey tower to recall fashionable hotels of 1920s
In the roaring ’20s, glamour had character. It was reflected in everything from fashion to building design, including upscale hotels and skyscrapers.
The LaCaille Group offers a tip of the hat to the era of Great Gatsby writer F. Scott Fitzgerald and aviator Charles Lindbergh in its latest luxury development, which is to be called Vogue.
The planned 34-storey skyscraper — which will be on a site at Sixth Avenue and Eighth Street S.W. — will have 210 suites. Its retro elegance starts on the exterior, with a classic Art Deco design and a towering six-storey archway trimmed in black granite.
“I don’t think there’s a building in town that can duplicate that sense of arrival,” says The LaCaille Group vice-president Al Schmidt.
“This will be an address of recognition.”
Its throwback chic continues with some interior touches, such as bathroom tiles and wall paper.
However, in functionality, Vogue is nothing if not modern.
Schmidt says it’s perfect for young professionals. One example is the vision behind Vogue’s lobby.
It will be a Wi-Fi hot spot. with seating pods located across the space, he says.
“People will use it as a place to hang out and meet each other and spend time together,” says Schmidt, adding the lobby is larger than usual and is flanked by commercial retail space.
“We’re trying to create this sense of living in a hotel,” he says.
Young professionals will also be attracted to Vogue’s location — and if they work downtown, ever better.
Getting to the office is fast and convenient, with an LRT station only one block from the apartment complex.
“The location is phenomenal,” says Schmidt.
“It’s hard to find a condo only a block from an LRT station. Some of the great condo projects in the city are two, three or four blocks away or more.”
The connectivity doesn’t end there. Vogue is also only a block from the Plus-15, a skywalk network in downtown Calgary.
However, Vogue residents aren’t surrounded by concrete.
The Bow River parkway is only a block from the tower, allowing residents to enjoy nature while going for a jog or bike ride.
“It’s the best of both worlds,” says Schmidt.
Vogue is also within walking distance of Kensington, a community known for its diverse selection of shops and restaurants.
The project offers suites in a wide variety of layouts and sizes.
Schmidt says the design team took more than 12 months perfecting the tower’s floor plans.
In terms of price ranges, he says Vogue has something for everyone.
“It is the most varied price list that we have seen,” he says. “We’re seeing great response from the market because of that.”
More than 70 units in the project sold in its first week of sales.
Its onebedroom plans range from 550 to 700 square feet and start at less than $250,000.
From there, there are one-bedroomplus-den layouts that start at 700 square feet and two-bedroomplus-den units at 1,050 square feet.
Those plans are available until the 24th floor. From floors 25 to 34, two-bedroom suites are 1, 200 square feet and penthouse units are 1, 400 square feet.
Schmidt says suites focus on “what most people will tell you are the most important in real estate” — kitchens and bathrooms.
The kitchens have high gloss elements, with plenty
C MVisit our website for more photos. of cabinet space and a mix of granite or quartz countertop options, he says.
“There’s a lot of sparkle in the kitchens,” says Schmidt.
In addition to each bathroom’s vintage chic floor tile and wall paper, they each boast a contemporary faucet and quartz counter.
Construction on Vogue is expected sometime before the end of the year, with possession slated for the summer of 2015.
A sales centre is located at 912 5th Ave. S.W.
The functional, modern kitchen in the development’s sales centre.
From left, Vogue sales representatives Jessica Sorrell and Kyra Weston with The LaCaille Group vice-president Al Schmidt in the sales centre near a rendering of the downtown skyscraper.
A faucet and tile provide a touch of elegance in this bathroom.