Retro ele­gance back in Vogue

Thirty-four-storey tower to re­call fash­ion­able ho­tels of 1920s

Calgary Herald - Calgary Herald New Condos - - Xxpagelabe­lxx - JOSH SKAPIN

In the roar­ing ’20s, glam­our had char­ac­ter. It was re­flected in ev­ery­thing from fash­ion to build­ing de­sign, in­clud­ing up­scale ho­tels and sky­scrapers.

The La­Caille Group of­fers a tip of the hat to the era of Great Gatsby writer F. Scott Fitzger­ald and avi­a­tor Charles Lind­bergh in its lat­est lux­ury de­vel­op­ment, which is to be called Vogue.

The planned 34-storey sky­scraper — which will be on a site at Sixth Av­enue and Eighth Street S.W. — will have 210 suites. Its retro ele­gance starts on the ex­te­rior, with a clas­sic Art Deco de­sign and a tow­er­ing six-storey arch­way trimmed in black gran­ite.

“I don’t think there’s a build­ing in town that can du­pli­cate that sense of ar­rival,” says The La­Caille Group vice-pres­i­dent Al Sch­midt.

“This will be an ad­dress of recog­ni­tion.”

Its throw­back chic con­tin­ues with some in­te­rior touches, such as bath­room tiles and wall pa­per.

How­ever, in func­tion­al­ity, Vogue is noth­ing if not mod­ern.

Sch­midt says it’s per­fect for young pro­fes­sion­als. One ex­am­ple is the vi­sion be­hind Vogue’s lobby.

It will be a Wi-Fi hot spot. with seat­ing pods lo­cated across the space, he says.

“Peo­ple will use it as a place to hang out and meet each other and spend time together,” says Sch­midt, adding the lobby is larger than usual and is flanked by com­mer­cial re­tail space.

“We’re try­ing to cre­ate this sense of liv­ing in a ho­tel,” he says.

Young pro­fes­sion­als will also be at­tracted to Vogue’s lo­ca­tion — and if they work down­town, ever bet­ter.

Get­ting to the of­fice is fast and con­ve­nient, with an LRT sta­tion only one block from the apart­ment com­plex.

“The lo­ca­tion is phe­nom­e­nal,” says Sch­midt.

“It’s hard to find a condo only a block from an LRT sta­tion. Some of the great condo projects in the city are two, three or four blocks away or more.”

The con­nec­tiv­ity doesn’t end there. Vogue is also only a block from the Plus-15, a sky­walk net­work in down­town Cal­gary.

How­ever, Vogue res­i­dents aren’t sur­rounded by con­crete.

The Bow River park­way is only a block from the tower, al­low­ing res­i­dents to en­joy na­ture while go­ing for a jog or bike ride.

“It’s the best of both worlds,” says Sch­midt.

Vogue is also within walk­ing dis­tance of Kens­ing­ton, a com­mu­nity known for its di­verse se­lec­tion of shops and restaurant­s.

The project of­fers suites in a wide va­ri­ety of lay­outs and sizes.

Sch­midt says the de­sign team took more than 12 months per­fect­ing the tower’s floor plans.

In terms of price ranges, he says Vogue has some­thing for ev­ery­one.

“It is the most var­ied price list that we have seen,” he says. “We’re see­ing great re­sponse from the mar­ket be­cause of that.”

More than 70 units in the project sold in its first week of sales.

Its onebed­room plans range from 550 to 700 square feet and start at less than $250,000.

From there, there are one-bed­room­plus-den lay­outs that start at 700 square feet and two-bed­room­plus-den units at 1,050 square feet.

Those plans are avail­able un­til the 24th floor. From floors 25 to 34, two-bed­room suites are 1, 200 square feet and pent­house units are 1, 400 square feet.

Sch­midt says suites fo­cus on “what most peo­ple will tell you are the most im­por­tant in real es­tate” — kitchens and bath­rooms.

The kitchens have high gloss el­e­ments, with plenty

C MVisit our web­site for more pho­tos. of cab­i­net space and a mix of gran­ite or quartz coun­ter­top op­tions, he says.

“There’s a lot of sparkle in the kitchens,” says Sch­midt.

In ad­di­tion to each bath­room’s vin­tage chic floor tile and wall pa­per, they each boast a con­tem­po­rary faucet and quartz counter.

Con­struc­tion on Vogue is ex­pected some­time be­fore the end of the year, with pos­ses­sion slated for the summer of 2015.

A sales cen­tre is lo­cated at 912 5th Ave. S.W.

Pho­tos cour­tesy, The La­caille Group

The func­tional, mod­ern kitchen in the de­vel­op­ment’s sales cen­tre.

Pho­tos cour­tesy, the La­caille Group

From left, Vogue sales rep­re­sen­ta­tives Jes­sica Sor­rell and Kyra We­ston with The La­Caille Group vice-pres­i­dent Al Sch­midt in the sales cen­tre near a ren­der­ing of the down­town sky­scraper.

A faucet and tile pro­vide a touch of ele­gance in this bath­room.

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