Ladies fall for football fashion
NEW YORK — Football fans will soon be pulling out their jerseys, but a few got a jump on the season: Serena Williams, Melania Trump and Condoleezza Rice are among the NFL fans who’ll be appearing in ads promoting teamthemed apparel next week in a campaign called “It’s My Team.”
And these outfits aren’t just for game day. There are fitted blazers, burnout Tshirts and earrings.
In her ad, Williams — who is not only a fan but also a limited partner in the Miami Dolphins — wears her colours in a graphic Tshirt paired with a dressy little black jacket. The image makes its debut in September magazines.
“Forty-five per cent of fans are female and that continues to grow,” says Tracey Bleczinski, vicepresident of NFL consumer products. “We do have something for everyone, and this campaign aims to communicate that if you are living and wearing football, you can do it every day, year-round.”
What fan gear to wear is something Suzanne Johnson, philanthropist wife of New York Jets owner Woody Johnson, finds herself discussing a lot.
“The female fan looks not only at the game, but the whole stadium experience,” she says. “I have girlfriends that come with me to games on a weekly basis, and they’ll ask, ‘What are you wearing?”’
She adds, “Women are still women.”
Johnson says she thinks female interest in football is rising because women like to be part of a group; it has a feeling of camaraderie adults don’t often get.