Ladies fall for football fash­ion

Calgary Herald - Calgary Herald New Condos - - Weekend Life - SA­MAN­THA CRITCHELL

NEW YORK — Football fans will soon be pulling out their jer­seys, but a few got a jump on the sea­son: Serena Wil­liams, Me­la­nia Trump and Con­doleezza Rice are among the NFL fans who’ll be ap­pear­ing in ads pro­mot­ing teamthemed ap­parel next week in a cam­paign called “It’s My Team.”

And these out­fits aren’t just for game day. There are fit­ted blaz­ers, burnout Tshirts and ear­rings.

In her ad, Wil­liams — who is not only a fan but also a lim­ited part­ner in the Miami Dol­phins — wears her colours in a graphic Tshirt paired with a dressy lit­tle black jacket. The im­age makes its de­but in Septem­ber mag­a­zines.

“Forty-five per cent of fans are fe­male and that con­tin­ues to grow,” says Tracey Bleczin­ski, vi­cepres­i­dent of NFL con­sumer prod­ucts. “We do have some­thing for ev­ery­one, and this cam­paign aims to com­mu­ni­cate that if you are liv­ing and wear­ing football, you can do it ev­ery day, year-round.”

What fan gear to wear is some­thing Suzanne John­son, phi­lan­thropist wife of New York Jets owner Woody John­son, finds her­self dis­cussing a lot.

“The fe­male fan looks not only at the game, but the whole sta­dium ex­pe­ri­ence,” she says. “I have girl­friends that come with me to games on a weekly ba­sis, and they’ll ask, ‘What are you wear­ing?”’

She adds, “Women are still women.”

John­son says she thinks fe­male in­ter­est in football is ris­ing be­cause women like to be part of a group; it has a feel­ing of ca­ma­raderie adults don’t of­ten get.

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