Cre­at­ing looks to im­press

Style concierge ser­vice at mall is fun and free

Calgary Herald - Calgary Herald New Condos - - Weekend Life - Break­ing news at calgaryher­ Satur­day, Septem­ber 8, 2012 AN­DREA COX

Wdo­nate their time to the pro­gram, which pro­vides women re­turn­ing to the work­force with one busi­ness out­fit — per­fect for the job search and in­ter­views.

Once clients are of­fered a job, they then re­ceive an en­tire week’s wardrobe. South­cen­tre Mall ac­cepts do­na­tions of new or nearly new items of pro­fes­sional at­tire for the pro­gram. Cloth­ing is ac­cepted at the Gap on the sec­ond level of the mall or at Dress for Suc­cess lo­cated on the lower level of the pro­fes­sional wing.

“Maybe you are up­dat­ing your wardrobe, per­haps us­ing our concierge pro­gram and at the same het­her you are look­ing to ex­pand on a closet full of Lulu, sass up your cur­rent fash­ion style, or source out the cool new colours for fall, a com­ple­men­tary visit to a style concierge at South­cen­tre Mall is a def­i­nite must.

“This is such an awe­some ser­vice,” says stylist Kim Flana­gan, adding that some peo­ple are still a lit­tle trep­i­da­tious about hav­ing some­body help them shop. “They al­ways ask ‘Are you sure I don’t have to pay or sign some­thing or com­mit to some­thing?’ The an­swer is no. It’s all about hav­ing fun.”

The newly ex­panded pro­gram is com­pletely free and in­cludes a 90-minute ses­sion with one of three stylists, each of whom tar­gets a spe­cific de­mo­graphic: men, young women and teens, and the over-30 set. “It’s a chance for peo­ple to come in, meet with one of our stylists and share what­ever their style needs might be — they may have lost weight and are look­ing for a new look or maybe it is a spe­cial event and they want a spe­cific out­fit,” ex­plains Krista Moroz, pub­lic and community re­la­tions man­ager for South­cen­tre Mall.

Over the course of the 90-minute ses­sion, the stylist will work with the client on an in­di­vid­ual ba­sis, find out what they like, what they are look­ing for and then take them around to the var­i­ous re­tail­ers to try on in­di­vid­u­ally se­lected clothes. “This is re­ally easy and fun and you are not ob­li­gated to do or buy any­thing,” says Flana­gan, who adds that just by wear­ing the cor­rect size you can im­prove your look tremen­dously.

Moroz says the pro­gram is all about help­ing peo­ple cre­ate looks that will change ev­ery­thing. “We want them to look good with­out hav­ing to look.” time clean­ing your clos­ets. Those clothes might be great for the Dress for Suc­cess pro­gram,” says Moroz.

Leah Hennel/cal­gary Her­ald

BR Pirri, left, Kim Flana­gan, cen­tre, and Jaimee Slifka-Bu­talia are stylists at South­cen­tre Mall in Cal­gary.

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