Fol­low the log­i­cal road to riches

Calgary Herald - Calgary Herald New Condos - - Weekend Life - JES­SICA GRESKO

Who wouldn’t want to Get Rich Care­fully, as the ti­tle of Jim Cramer’s new book prom­ises? The stock mar­ket may seem scary, but Cramer says you can make money with re­search, logic and pru­dence. That sounds good to me.

Read­ers may know Cramer as a co-an­chor of CNBC’s Squawk on the Street or from his week­day stocks show Mad Money, which re­cently passed the 2,000 episode mark. Since 2005, the for­mer hedge fund man­ager has been dis­pens­ing ad­vice on Mad Money in a high-oc­tane style that can make him sound like an an­i­mated sports coach, one who makes lib­eral use of a sound board of noises in­clud­ing the sound of a train wreck, a gong and a cho­rus singing “hal­lelu­jah.”

Cramer is also a pro­lific au­thor. His books in­clude Jim Cramer’s Get­ting Back to Even, Jim Cramer’s Real Money: Sane In­vest­ing in an In­sane World and Jim Cramer’s Mad Money: Watch TV, Get Rich.

In Get Rich Care­fully, he makes the pitch that you can get wealthy by be­ing care­ful and me­thod­i­cal. He starts, pa­tiently enough, by talk­ing about the forces that move a stock’s price. And he tells you which quar­terly earn­ings calls will help you un­der­stand the land­scape of the mar­ket. For ex­am­ple, heavy-equip­ment com­pany Cater­pil­lar can help you take the pulse of the world’s economies. And Dis­ney can tell you about the state of the U.S. con­sumer.

Most in­ter­est­ing was a chap­ter on CEOs where Cramer talks about 21 com­pany heads he likes, men and women he’s bet­ting on as much as their com­pa­nies. Most are well known, in­clud­ing Bob Iger at Dis­ney, Howard Schultz at Star­bucks and In­dra Nooyi at Pep­siCo. But be­fore I read Cramer’s book, I didn’t know any­thing about Sandy Cut­ler at Ea­ton, a power-man­age­ment com­pany, or De­bra Ca­faro at Ven­tas, which owns se­nior-hous­ing com­mu­ni­ties.

Whether Cramer’s ad­vice will make you a boat­load of money or not, his ex­pla­na­tions make stocks seem less in­tim­i­dat­ing.

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