3-D app let buy­ers ex­plore homes

Jay­man Modus launches 2 new tech­nolo­gies

Calgary Herald - Calgary Herald New Condos - - New Condos - CLAIRE YOUNG

One of the tricky parts about buy­ing a new home can be the whole imag­i­na­tive process. It can be hard to pic­ture how a new home will feel from men­tally walk­ing through a two-di­men­sional floor plan. Many people find it eas­ier to un­der­stand how a home will fit them when there is a phys­i­cal struc­ture to stand in, ei­ther as a show home or spec home.

To help home hunters feel out the space of a po­ten­tial new home while fig­ur­ing out what model is best for them, Jay­man Modus has launched two new tech­nolo­gies — Modus Ma­trix and the Next Gen Touch­screen. These will help home hunters com­pare home lay­outs, fine-tune their fi­nances, and wan­der through not only a vir­tual show home, but also a whole de­vel­op­ment, through an aug­mented re­al­ity 3-D ap­pli­ca­tion for smart­phones and tablets.

Dur­ing a re­view of their over­all cus­tomer ser­vice a year ago, Jay­man Modus de­cided it was time to pro­vide bet­ter sup­port for to­day’s tech-savvy prospec­tive buy­ers who do a lot of home­work on­line be­fore vis­it­ing a sales cen­tre, says Sandi Serr, project mar­ket­ing specialist at Jay­man Modus. “We cre­ated two leading-edge tech­nolo­gies” to that end, she says.

The touch­screen, launched at the Avira at Evan­sRidge town­home de­vel­op­ment sales cen­tre, will find its way into all Jay­man Modus sales cen­tres.

It al­lows buy­ers to ex­plore dif­fer­ent floor plans, 3-D ren­dered in­te­rior colour pal­ettes, live on­line in­te­gra­tion for im­me­di­ate so­cial me­dia up­dates, pric­ing and model avail­abil­ity.

“Let’s say you’re look­ing for a three-bed­room,” Serr says, call­ing up the Es­prit II and Karma floor plans on the touch screen in the Jay­man Modus head of­fice.

“You have the abil­ity to cross match and com­pare the two at the same time.”

She then drags the two plans to the top left cor­ner of the screen to e-mail to her­self.

There are “eye tours” for any show home built, video walk-throughs of show homes.

The touch­screens con­tain fi­nan­cial cal­cu­la­tors with slid­ers to play with num­bers, in­clud­ing down pay­ment, mort­gage pay­ments and so on.

“It gives (people) an idea right out of the gate” of what they can af­ford, says Serr.

The touch­screen has a va­ri­ety of use­ful ex­tras, in­clud­ing an in­ter­ac­tive map for Avira in Evan­sRidge — with Trin­ity in Nolan Hill to be added in short or­der — with up-to-date price and model in­for­ma­tion. Cus­tomers still have the op­tion to take home printed in­for­ma­tion, or choose to email them­selves a par­tic­u­lar se­lec­tion.

The Modus Ma­trix app, mean­while, lets people ex­plore vir­tual homes, along with the com­mu­nity it­self, with their smart­phone or tablet. It can be hard to vi­su­al­ize what a field of dirt will look like when trans­formed into a fin­ished com­mu­nity of town­homes.

Serr demon­strates how the app works. She holds her tablet over a coaster em­bla­zoned with the Modus Ma­trix logo (just like scan­ning a QR code). Up comes the com­mu­nity, show­ing the ex­te­rior ar­chi­tec­ture of the homes.

Tap­ping on a build­ing she wants to ex­plore, she then picks the kitchen. Up comes a vis­ual of the view from stand­ing in the kitchen. As she raises, low­ers and turns in a cir­cle with her tablet, the view changes, show­ing in 3-D what the space looks like. These 360-de­gree views show var­i­ous fully fur­nished kitchens and liv­ing rooms, just as though one were stand­ing in the room.

Fur­ther, if the app is used at the build­ing site in Evan­sRidge, view­ers can ex­pe­ri­ence what the com­mu­nity will look and feel like from the street.

“What this al­lows the con­sumer to do is to see the home be­fore it’s built,” Serr says. “A lot of times, cus­tomers are a lit­tle hes­i­tant at pur­chas­ing be­cause they need to be able to see some­thing phys­i­cal. This al­lows them a lit­tle more se­cu­rity to see what it’s go­ing to look like — this is where the fur­ni­ture will fit, and helps with their vi­su­al­iza­tion.”

The Modus Ma­trix app is avail­able for free down­load from the App Store and from modus­ma­trix.com.

For the Cal­gary Herald

Jay­man Modus is us­ing a new 3-D app to help clients ‘see’ their homes be­fore they are built.

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