3-D app let buyers explore homes
Jayman Modus launches 2 new technologies
One of the tricky parts about buying a new home can be the whole imaginative process. It can be hard to picture how a new home will feel from mentally walking through a two-dimensional floor plan. Many people find it easier to understand how a home will fit them when there is a physical structure to stand in, either as a show home or spec home.
To help home hunters feel out the space of a potential new home while figuring out what model is best for them, Jayman Modus has launched two new technologies — Modus Matrix and the Next Gen Touchscreen. These will help home hunters compare home layouts, fine-tune their finances, and wander through not only a virtual show home, but also a whole development, through an augmented reality 3-D application for smartphones and tablets.
During a review of their overall customer service a year ago, Jayman Modus decided it was time to provide better support for today’s tech-savvy prospective buyers who do a lot of homework online before visiting a sales centre, says Sandi Serr, project marketing specialist at Jayman Modus. “We created two leading-edge technologies” to that end, she says.
The touchscreen, launched at the Avira at EvansRidge townhome development sales centre, will find its way into all Jayman Modus sales centres.
It allows buyers to explore different floor plans, 3-D rendered interior colour palettes, live online integration for immediate social media updates, pricing and model availability.
“Let’s say you’re looking for a three-bedroom,” Serr says, calling up the Esprit II and Karma floor plans on the touch screen in the Jayman Modus head office.
“You have the ability to cross match and compare the two at the same time.”
She then drags the two plans to the top left corner of the screen to e-mail to herself.
There are “eye tours” for any show home built, video walk-throughs of show homes.
The touchscreens contain financial calculators with sliders to play with numbers, including down payment, mortgage payments and so on.
“It gives (people) an idea right out of the gate” of what they can afford, says Serr.
The touchscreen has a variety of useful extras, including an interactive map for Avira in EvansRidge — with Trinity in Nolan Hill to be added in short order — with up-to-date price and model information. Customers still have the option to take home printed information, or choose to email themselves a particular selection.
The Modus Matrix app, meanwhile, lets people explore virtual homes, along with the community itself, with their smartphone or tablet. It can be hard to visualize what a field of dirt will look like when transformed into a finished community of townhomes.
Serr demonstrates how the app works. She holds her tablet over a coaster emblazoned with the Modus Matrix logo (just like scanning a QR code). Up comes the community, showing the exterior architecture of the homes.
Tapping on a building she wants to explore, she then picks the kitchen. Up comes a visual of the view from standing in the kitchen. As she raises, lowers and turns in a circle with her tablet, the view changes, showing in 3-D what the space looks like. These 360-degree views show various fully furnished kitchens and living rooms, just as though one were standing in the room.
Further, if the app is used at the building site in EvansRidge, viewers can experience what the community will look and feel like from the street.
“What this allows the consumer to do is to see the home before it’s built,” Serr says. “A lot of times, customers are a little hesitant at purchasing because they need to be able to see something physical. This allows them a little more security to see what it’s going to look like — this is where the furniture will fit, and helps with their visualization.”
The Modus Matrix app is available for free download from the App Store and from modusmatrix.com.
Jayman Modus is using a new 3-D app to help clients ‘see’ their homes before they are built.