Blonde Salad blog­ger’s shoes come to Browns

Calgary Herald - Calgary Herald New Condos - - Weekend Life - EVA FRIEDE

Twin­kle toes by Chiara Fer­ragni, the Blonde Salad blog­ger and busi­ness­woman, have landed at Browns shoe stores in Canada.

The glit­ter shoes, called Flirt­ing, come in sil­ver, gold and blue, and are adorned with lip­sticks and winks, with each shoe in a pair be­ing dif­fer­ent.

Browns se­nior buyer Kate Watt fell in love with them when she saw them in Luisa Via Roma in Rome.

“They’re so quirky,” she said. “It’s a coup de coeur.”

Fer­ragni, who is Ital­ian but is mak­ing in­roads in the U.S., is among an elite group of in­ter­na­tional blog­gers whose per­sonal style posts have launched lu­cra­tive busi­nesses.

A pretty blond who fol­lows a mixed bowl of in­ter­ests, and pre­sum­ably eats plenty of salad, Fer­ragni has 2.6 mil­lion fol­low­ers on In­sta­gram.

Ac­cord­ing to The Busi­ness of Fashion, she was get­ting six mil­lion page views a month on her blog at the start of this year.

Her first foray into shoes was a col­lab­o­ra­tion col­lec­tion with Steve Mad­den. She has also teamed up with Tif­fany, Louis Vuit­ton, Su­perga and oth­ers.

“Blog­gers are be­com­ing celebri­ties in them­selves,” Watt said. “In­stead of be­com­ing a ve­hi­cle to show what oth­ers are sell­ing, they are sell­ing their own style.”

Fer­ragni’s col­lec­tion in­cludes chained booties, thick lugged sneak­ers and san­dals and mo­tor­cy­cle boots, but Browns has so far bought just the glit­ter flats, which come in loafer and slip-on sneaker styles.

Ja­copo Raule/AFP/Getty Im­ages

Chiara Fer­ragni, the Blonde Salad blog­ger, was at Mi­lan Fashion Week ear­lier this year.

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