Oak + Fort get­ting into beauty busi­ness

Calgary Herald - Calgary Herald New Condos - - Weekend Life - ALEESHA HAR­RIS

Oak + Fort has made a name for it­self in Cana­dian fash­ion thanks to its cool, min­i­mal­ist-chic gar­ments and ac­ces­sories for men and women that come at an af­ford­able price.

From its home­grown roots in Van­cou­ver’s Gas­town dis­trict, the re­tailer has ex­panded to in­clude al­most 20 stores across North Amer­ica — and a grow­ing on­line cus­tomer base of shop­pers around the globe.

Now the com­pany has ex­panded into the beauty busi­ness.

We chat­ted with Ni­cola Fuller, brand spe­cial­ist for the home and beauty di­vi­sions, to learn more about the makeup line, why this was the right time to get into beauty and what’s next. Q For those who aren’t fa­mil­iar, what is Oak + Fort? A Oak + Fort be­gan in 2010 with an idea that fash­ion should be un­com­pli­cated and thought­fully de­signed. Adopt­ing a min­i­mal es­thetic and lux­ury-in­spired space, the evo­lu­tion of our brand set its foun­da­tion. First open­ing our doors with a small bou­tique store in Van­cou­ver in the heart of his­toric Gas­town, we be­gan our ex­pan­sion over the next few years across Canada and into the U.S. With 19 stores across North Amer­ica and two on­line plat­forms, we con­tinue our growth with new lo­ca­tions each year. Q You’ve re­cently launched a beauty line. What made this the right time to cre­ate one? A Our ap­proach to beauty is an ef­fort­less ex­ten­sion of our brand. We are con­tin­u­ally push­ing our bound­aries in the hope of cre­at­ing to­mor­row’s clas­sics. We de­cided to cre­ate the line at this time in re­sponse to our cus­tomers who were look­ing for beauty prod­ucts that em­body our es­thetic, and com­plete their out­fits. Q Who is the cu­rated col­lec­tion of prod­ucts for? A Our line is in­tended to em­brace di­ver­sity in our com­mu­nity. We hope that the line will speak to ev­ery­one, and that they will feel em­pow­ered to style each piece in their own unique way. Q Where are the prod­ucts made? A Our prod­ucts are de­vel­oped and de­signed in Van­cou­ver. They are made in Korea. Q What is the price range for the new prod­ucts? A In an ef­fort to achieve a col­lec­tion that is at­tain­able with­out sac­ri­fic­ing qual­ity, we have ar­rived at prices that range from $9 to $28. Q Lastly, what’s next? A We are look­ing to col­lab­o­rate with the com­mu­nity. Now that our prod­ucts have been re­leased, we can’t wait to use them in cre­ative con­text. Our line it­self will con­tinue to grow with more beauty and well­ness prod­ucts slated for spring.

A cush­ion com­pact from Oak + Fort.

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