Calgary Herald

Nokia sees weak Q1, shifting plan


The world’s biggest cellphone maker Nokia warned of a grim start to 2011 after rivals ate even more of its market share, highlighti­ng the scale of the turnaround task facing its new boss.

Stephen Elop, who took over as chief executive last September, will unveil his plan to revamp Nokia’s strategy in two weeks’ time and said on Thursday he would aim to reopen markets such as the U.S.

Nokia has been left in the dust by competitor­s such as Apple and Google and is suffering a drop in sales of its stronghold of traditiona­l phones as Chinese manufactur­ers take advantage of the growing market.

Elop said the company faced challenges in its competitiv­eness and execution and flagged a change in its software strategy.

“We must build, catalyze or join a competitiv­e ecosystem,” he said.

Experts said Elop’s comments suggested Nokia could introduce new smartphone models using Google’s massively popular Android applicatio­n.

 ??  ?? Stephen Elop
Stephen Elop

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