Calgary Herald

Australia unveils world’s toughest cigarette laws

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SYDNEY • The world’s toughest laws on tobacco promotion moved a step closer Thursday with Australia saying all cigarette packs will soon have to be dark olive-green and plastered with health warnings.

Under proposed legislatio­n aimed at reducing smoking rates, due to take effect next year, all logos will be removed from cigarette packaging, and tobacco companies must print their brand name in a specific font.

Olive-green was picked after research showed it was the least attractive colour for smokers in a bid to prevent tobacco compa- nies trying to market their products by making them look luxurious or cool, the health minister said.

As well as the unattracti­ve colour, Australia plans to have graphic health warnings cover 75 per cent of the front of a pack and all of the back.

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