Australia unveils world’s toughest cigarette laws
SYDNEY • The world’s toughest laws on tobacco promotion moved a step closer Thursday with Australia saying all cigarette packs will soon have to be dark olive-green and plastered with health warnings.
Under proposed legislation aimed at reducing smoking rates, due to take effect next year, all logos will be removed from cigarette packaging, and tobacco companies must print their brand name in a specific font.
Olive-green was picked after research showed it was the least attractive colour for smokers in a bid to prevent tobacco compa- nies trying to market their products by making them look luxurious or cool, the health minister said.
As well as the unattractive colour, Australia plans to have graphic health warnings cover 75 per cent of the front of a pack and all of the back.