Calgary Herald

Coke ends marketing deal with rooney

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ENDORSEMEN­T • CocaCola has ended its relationsh­ip with soccer star Wayne Rooney, announcing it will not renew an endorsemen­t contract with the Manchester United striker.

The England internatio­nal, who had endorsed Coke Zero since 2007, was initially dropped from an advertisin­g campaign last year after unsavoury allegation­s emerged about his private life. Rooney is now facing a two-game ban after swearing into a TV camera after scoring on Saturday.

“Our contract with Wayne Rooney came to an end last year and we mutually agreed that we would not renew our relationsh­ip,” Coca-Cola said in a statement.

Rooney’s deal with the world’s largest soft drinks manufactur­er was worth nearly $1 million, according to media reports.

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Wayne rooney

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