Coke ends marketing deal with rooney
ENDORSEMENT • CocaCola has ended its relationship with soccer star Wayne Rooney, announcing it will not renew an endorsement contract with the Manchester United striker.
The England international, who had endorsed Coke Zero since 2007, was initially dropped from an advertising campaign last year after unsavoury allegations emerged about his private life. Rooney is now facing a two-game ban after swearing into a TV camera after scoring on Saturday.
“Our contract with Wayne Rooney came to an end last year and we mutually agreed that we would not renew our relationship,” Coca-Cola said in a statement.
Rooney’s deal with the world’s largest soft drinks manufacturer was worth nearly $1 million, according to media reports.