RIM’s slide continues, exec jumps ship
in motion lost a second marketing executive and its shares dropped seven per cent on monday, part of a tide of bad news that has halved the firm’s market value this year.
Brian wallace, who headed rIm’s digital marketing efforts, has taken a job at
samsung, one of the companies that is stealing rIm’s smartphone market share. the second departure in four months highlights the difficulties rIm is having keeping pace with innovative market leader apple and an army of handset makers using
google’s Android platform. more defections over the coming months are likely after rIm announced it would cut an unspecified number of jobs as it seeks to regain its stride in a smartphone race that it once dominated. the exit brings into sharper focus the pressure on co-ceo Jim Balsillie.
he took on more promotional duties after marketing head keith Pardy left rIm in march, just weeks before the launch of the PlayBook, rIm’s disappointing challenger to Apple’s hugely successful iPad.