Calgary Herald

RIM’s slide continues, exec jumps ship

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research

in motion lost a second marketing executive and its shares dropped seven per cent on monday, part of a tide of bad news that has halved the firm’s market value this year.

Brian wallace, who headed rIm’s digital marketing efforts, has taken a job at

samsung, one of the companies that is stealing rIm’s smartphone market share. the second departure in four months highlights the difficulti­es rIm is having keeping pace with innovative market leader apple and an army of handset makers using

google’s Android platform. more defections over the coming months are likely after rIm announced it would cut an unspecifie­d number of jobs as it seeks to regain its stride in a smartphone race that it once dominated. the exit brings into sharper focus the pressure on co-ceo Jim Balsillie.

he took on more promotiona­l duties after marketing head keith Pardy left rIm in march, just weeks before the launch of the PlayBook, rIm’s disappoint­ing challenger to Apple’s hugely successful iPad.

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