aOl eyes pay model
AOL Inc. may introduce premium versions of its online content and make international acquisitions as chief executive Tim Armstrong works to turn around the Internet pioneer.
The owner of The HuffingtonPostnewsandcommentary site is “open in the future to strategies that will help create great content and monetize it properly,” Armstrong said.
That includes subscriptionbased access to some of its content and partnerships with traditional media companies, he said.
AOL is among the media companies considering experiments with digital subscriptions to boost revenue and reduce dependence on advertising sales.
“I think content subscriptions on the Internet can be a very viable business,” Armstrong said.
AOL paid $315 million for The Huffington Post earlier this year.