Calgary Herald

aOl eyes pay model


AOL Inc. may introduce premium versions of its online content and make internatio­nal acquisitio­ns as chief executive Tim Armstrong works to turn around the Internet pioneer.

The owner of The Huffington­Postnewsan­dcommentar­y site is “open in the future to strategies that will help create great content and monetize it properly,” Armstrong said.

That includes subscripti­onbased access to some of its content and partnershi­ps with traditiona­l media companies, he said.

AOL is among the media companies considerin­g experiment­s with digital subscripti­ons to boost revenue and reduce dependence on advertisin­g sales.

“I think content subscripti­ons on the Internet can be a very viable business,” Armstrong said.

AOL paid $315 million for The Huffington Post earlier this year.

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