Calgary Herald

AGRO moving to larger facility

- DAVI D PARKER

Another sod turning has taken place in the fast growing area of Rocky View County surroundin­g the popular CrossIron Mills shopping centre alongside the QE II Highway between Calgary and Airdrie.

AGRO, a division of Cervus Agricultur­al Equipment, broke ground on Dwight McLellan Way directly east of the shopping centre, for XPS Contractin­g to begin constructi­on of a new 66,000-square-foot dealership that will replace AGRO’s existing Calgary dealership on 84th Street at 24th Avenue N.E.

AGRO general manager Sheldon Gellner says the company has outgrown its current 26,000-square-foot facility and the new location with a much larger main building plus a 17,500-square-foot combine storage building on 4.5 hectares will better meet the demands of his growing agricultur­al and turf industries.

Gellner grew up as a farm boy in Saskatchew­an and always wanted to be in the business of farming. He earned a degree at the University of Saskatchew­an in agricultur­al engineerin­g and then joined John Deere where he served for 12 years before joining Cervus in 2003.

Today he is responsibl­e for 15 wholly owned and managed company John Deere dealership­s in Alberta and Saskatchew­an, 11 in New Zealand and seven investment partnershi­ps in Saskatchew­an and Manitoba.

The new Balzac location is ideal for access by customers via the QEII, Stoney Trail, Metis Trail and Highway 566, and is so convenient for them to shop at the big centre or the nearby Costco, as well as being adjacent to the planned racing entertainm­ent centre.

The land was purchased through Sean Bradley, now with Jones Lang LaSalle, working with Terry Johnston, Cervus’ senior real estate adviser.

The building was designed after Gellner and his team visited many other dealers throughout North America to ensure it would enhance the customer experience and improve dealership productivi­ty. Last year, he says, Cervus completed a similar facility in Saskatoon and that experience was a big help in determinin­g the best design for the Balzac operation.

The new shop area will take up the majority of space, allowing technician­s lots of room to work on the larger agricultur­al equipment. John Deere combines and tractors are huge and sprayers with 37-metre booms are commonplac­e.

It will include three fivetonne and one one-tonne overhead crane, high efficiency lighting and in-slab floor heating.

Equipment is becoming more advanced and the dealership has been designed to include a sophistica­ted training area for both customers and its own John Deere technical staff with a full complement of audio-visual equipment and high speed Internet connectivi­ty for remote two-way video conference training.

Half of the employees at the new $16-million facility, planned to be open by next November, will be technical staff while others will work in the parts department and sales where the 7,500-squarefoot showroom area will allow them to show customers the latest agricultur­e and turf equipment—anysizecom­bine or tractor displayed indoors.

Cervus acquires and manages authorized agricultur­al, commercial, industrial and transporta­tion equipment dealership­s with interest in a total of 57 in Western Canada, New Zealand and Australia. Besides John Deere, its primary equipment brands include Bobcat and JCB constructi­on equipment, Clark, Sellick, Nissan and Doosan material handling equipment and Peterbilt transporta­tion equipment.

Hard to believe that this year is coming to an end, but I am reminded by a note from the Rozsa Foundation that you only have until Jan. 14 to make submission­s for the 2013 Rozsa Awards for Excellence in Arts Management.

Bow Valley College president Sharon Carey and Becky Kelly, her program co-ordinator for the School of Health, Justice and Human Services, made a quick trip to Jamaica recently. They were welcomed to the Mico University in Kingston to participat­e in celebratio­ns commemorat­ing the first graduating class of its early learning child care program.

BVC partnered with the university to deliver the program that has attracted 52 students and was taught by local instructor­s BVC trained, all of whom had gone to school in Canada or had worked with similar projects in Jamaica.

BVC has also developed an articulati­on agreement into the Bachelor of Education at Mico.

 ??  ?? AGRO’s new dealership near Balzac will be a massive 66,000 square feet.
AGRO’s new dealership near Balzac will be a massive 66,000 square feet.
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