Curling body will implement Team Canada concept for Brier
EDMONTON — The Canadian men’s curling championship will undergo a major change starting next year.
The winner of the 2014 Tim Hortons Brier in Kamloops, B.C., will get an automatic berth in the following year’s Canadian championship as Team Canada.
The returning champion wearing the Maple Leaf has been part of the Canadian women’s championship (Scotties Tournament of Hearts) since 1985, but never in the Brier.
“I definitely think Team Canada is something that should have happened a very long time ago,” fourtime Brier champion Kevin Martin of Edmonton says.
“I think it’s really smart for marketing and to have one more really, really good team in the event. That makes perfect sense to me.”
The 2014 Brier winner won’t play in its 2015 provincial championship. That team’s province will send a provincial winner and thus have double representation that year, albeit one of them in Canada colours.
Ontario skip Glenn Howard, a veteran of 15 Briers, is against the move.
The 50-year-old feels that cheapens the purple heart crest that each provincial men’s champion earns and wears on their team jackets with pride. “I’m old school,” Howard says. “I really don’t like the idea of a Team Canada. It really goes back to history and the purple heart. It’s the most coveted curling crest to win in our minds growing up. I think you have to win the province to earn it. You just don’t have it handed to you.”
Quebec’s Jean-Michel Menard agrees with Howard. “The dream of a curler is to get a purple heart and to get this purple heart, you’ve got to win your province,” the 2006 Canadian champion says. “I understand to win the country is great, but it doesn’t necessarily mean the following year you’ll win your province. Everybody should earn their place at the Brier.”
Northern Ontario’s Brad Jacobs is on Martin’s side. “We’ve got a lot of curling left,” the 27-year-old says. “It’s going to be a goal to win the Brier and come back as Team Canada, for sure. That’s kind of cool, I guess.”
The Canadian Curling Association voted at its annual general meeting in June 2012 on measures that will have the national men’s and women’s championships mirror each other and which will also allow equal access to both national championships for all 14 provincial and territorial associations starting in 2015.
It’s always been awkward that the Brier winner did not get the same reward as the Scotties Tournament of Hearts champion.
“It’s been in place at the women’s national event for a number of years and it has been successful on multiple fronts,” CCA chief executive officer Greg Stremlaw says.
“The implementation to the men’s national championship is a pretty easy segue to be able to do. It provides a further element of marketability, a marquee team that’s able to be marketed for the year leading into the event.”
There are provinces strong enough to send a second team behind Team Canada that would be among the best in the field. The prospect of Kevin Koe representing Alberta if Martin is Team Canada, or Mike McEwen wearing Manitoba colours if Jeff Stoughton is in red and white, is enticing for the CCA and a host committee. “You could get two teams coming out of the same jurisdiction and they could technically be the two best teams in any given year,” Stremlaw says.
If the Team Canada concept is straightforward, giving all provinces and territories equal access to the Brier and Scotties is not.
A Territories representative in the Brier and Scotties field is currently determined by a tournament involving Yukon and Northwest Territories. A true national championship requires extending equal opportunity to both territories, as well as Nunavut, says Stremlaw.
“Right now we have a system our association feels is not equitable,” he says.
“We don’t want to be known as a national sport organization that does not provide equitable opportunity for all associations.”