RELAUNCHED SPECIAL SECTION GETS PERFORMANCE BOOST

Postmedia’s newly restyled automotive digital product Driving has launched. Built with responsive design for optimal desktop, smartphone and tablet browsing, the new site is infinitely faster, easier to navigate and provides a beautiful showcase for automotive content.

The new Driving branding and content is featured in the Driving sections of all Postmedia newspa- per websites and newspapers — including calgaryherald.com and the Calgary Herald print edition — and at driving.ca.

The hard work has paid off with positive feedback from Driving’s audience. Tom J writes: “Totally love your new Driving section … will be living there. Keep up the great work.”

Refocused with the auto buyer and enthusiast in mind and with a restructured approach to how content is created, Driving now offers readers more than double the automotive content as well as new and innovative ad opportunities for advertisers.

Driving’s team of award-winning journalists, including the Calgary Herald’s Greg Williams and Robert Rooney, give readers the information they need and want first to stay current on the latest automotive trends and research new and used cars.

The site was also tailored to make it more intuitive to navigate by car makes, models and body styles, so users who love all things Ford, want to dream about a Porsche 911, or want the best advice about SUVs are all covered.

Driving also features large vehicle photo galleries and integrated social media to allow readers to engage with and share cars and articles they find directly from their desktop, tablet and smartphone.

To check out the new Driving, go to driving.ca. You can also follow and recommend Driving on Facebook, Google+, Twitter and Pinterest.

Today’s print section can be found in section F.