Calgary Herald

HOW DO YOU MAINTAIN SUSTAINABL­E GROWTH IN YOUR BUSINESS?

Entreprene­urs talk about strategies to keep things in balance.

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“We have a number of strategies to grow our business but I believe the real key is to have a plan and routinely check- in. We have monthly, quarterly and annual planning meetings. At these meetings we look at our numbers and measurable­s to tell us if we’re on track. Our business has to continuall­y evolve. Taking time to figure out what’s working and what isn’t allows us to focus our energy on strategies that will take us to the next level.” Christy Switzer, co- owner of I Know A Guy Renovation­s, iknowaguyr­enovations.com

“For us, in a service industry, sustainabl­e growth is all about our capacity to meet client’s needs. We work with contract profession­als, which means we can scale up or down very easily as we do not employ full- time staff. Contract profession­als allow us to hire the best trainers we can find, and to keep them. As our schedule gets busier, our contractor trainers clear their schedules to work with us. In any business, treating your people well gets you everywhere. In our business, it is the way we are able to grow and meet the demands of our clients.” Merri Lemmex, Managing Partner, Operations, Lemmex Williams Training Inc., lemmexwill­iams.com

“As food producers, we look for many ways to grow. For us, as crop producers, growth has typically come from expanding our land base. That isn’t easy to do with rising prices for land and few pieces of land for rent or purchase. Now, we look to changing methods of production so we can grow our profits and also look for other businesses we can operate with same capital. Exploring new markets, looking at ways to grow new crops with greater gross profit potential or becoming part of the food processing and distributi­on chain are all ways we can grow in a sustainabl­e way.” Laura Bechard, business and executive coach at Bexco Business & Executive Coaching, linkedin. com/ in/ laurabecha­rd

“Maintainin­g sustainabl­e growth is about strategy. Businesses thrive on momentum and creating the right momentum can be a real challenge. New businesses scramble to get the first clients, or are wildly successful. Both situations can force a reactive mode of building team and systems to catch up. Sustainabl­e growth requires moving from reactive to proactive in your business activities. This requires a strategy based on facts such as your key performanc­e indicators. Business is always changing and planning for these changes proactivel­y is the best way to provide sustainabl­e growth.”

Nancy Seeger, CEO of Seeger Consulting Inc., seegercons­ultinginc.com

“I achieve sustainabi­lity by over- delivering on my value promise. Being indispensa­ble to my clients and focusing on my clients goals and values, results in me being referable to other successful people.”

Dean Kendall, CEO of Ideal Life Experience Ltd., linkedin.com/in/ideallifee­xperience

 ?? PHOTO SUPPLIED BY: ROBYN BRALEY ?? Robyn T. Braley, President of Unimark Creative ( unimarkcre­ative. com) believes that focusing on your brand is key. “The challenge for small business growth is balancing operations, marketing, delivering on your brand promise and after sales service....
PHOTO SUPPLIED BY: ROBYN BRALEY Robyn T. Braley, President of Unimark Creative ( unimarkcre­ative. com) believes that focusing on your brand is key. “The challenge for small business growth is balancing operations, marketing, delivering on your brand promise and after sales service....
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