Customer-driven awards for Morrison, Cardel Lifestyles
Results of feedback surveys hand gold honours to veteran builders
Buyers have had their say and Morrison Homes and Cardel Lifestyles came out on top.
The veteran builders picked up trophies at the 2015 HOME (Home Owner Mark of Excellence) Awards run by research company Customer-Insight. These awards are earned through the responses of customer surveys on questions about quality of workmanship and delivery, process and customer service, tabulated over a 13-month span.
These surveys are available through email and in a number of languages, including French, Punjabi, Italian, traditional Chinese and Hindi.
“Every year, we receive thousands of completed surveys and builder reviews,” says Christian Caswell, president and founder of Customer-Insight. “With the HOME Awards, we hope to empower new home buyers to confidently select a building partner from a list of homebuilders that have a measurable track record of customer satisfaction, from purchase agreement to possession, and beyond.”
Cardel Lifestyles was the Gold Winner for multi-family in Alberta and Morrison Homes was the Gold Winner for Calgary. The gold distinction is awarded to the builder with the highest overall score in a category for the year.
“On the heels of being named Calgary’s Builder of the Year for the 12th time in 14 years, this is an incredible honour,” says Sam Hudson, director of marketing for Morrison Homes. “As an organization inspired by our founder’s philosophy of putting customers first, we place the highest value on what our homeowners themselves have to say and are encouraged by their overwhelmingly positive feedback.”
Morrison builds in seven Cal- gary communities, including Mahogany, Legacy, Auburn Bay and New Brighton in the southeast and Symons Gate, Nolan Hill and EvansRidge on the northwest end.
“In the end, it comes down to the homebuyer- centric values that permeate our entire team and which are deeply embedded in the fabric of Morrison’s culture,” Hudson says. “Since we have such a long and rich history of building homes in Calgary (over 50 years), our building processes have been refined and improved over time to the point where efficiencies cer- tainly play a role. But we’ve also been able to forge long-lasting and committed relationships with our trade partners and suppliers who know our standards and rise up to the level of quality we believe our customers deserve.”
Cardel Lifestyles builds condos and townhomes in master-planned communities including Sage Hill, Nolan Hill, Cranston and Auburn Bay.
“Achieving this level of distinction means a lot to our organization because we worked as a team to obtain these industry leading results. My dad has always told me that in the life of a builder exceeding your customers’ expectations should always be your top goal,” writes Brayden Logel, Cardel Lifestyles’ business development manager in an email. His father Tim Logel is president of the company.
“What makes us different from the competition is that the foundation of our customer philosophy is to treat our customers like we would want to be treated,” adds Brayden. “We also have a detailed customer service plan that is measured and constantly reevaluated based on the customer feedback that we receive through the Customer-Insight surveys. Making the customer experience a central focus of our organization was a key factor in us being this year’s multifamily leader in customer satisfaction and experience.”
Builders with an above-average customer satisfaction score are rated certified finalists. There were six certified finalists from Calgary this year, including Sterling Homes, Cedarglen Homes, Baywest Homes, Broadview Homes, Aldebaran Homes and Streetside Homes.