QWERTY effect
DEFINITION: Scientists have long known that how we feel about certain words has changed due to the ubiquity of keyboards, according to New Scientist. But now researchers say products, movies and book titles that use more letters from the right side of a QWERTY keyboard tend to be better reviews online. Could be because there are more vowels on that side (u,i, o, y), or maybe Platoon truly is better than Braveheart.