JWN PROVIDES INFORMATION ENERGY INDUSTRY CAN TRUST
June Warren-Nickle’s Energy Group (JWN) provides key information, intelligence and insight to help Canada’s energy industry steer a successful course.
The company, which can trace its roots back more than 75 years, produces a variety of products and services including the flagship Oilweek magazine and Daily Oil Bulletin.
But JWN is always evolving to help ensure that during challenging time sits clients stay informed, have the ability to connect with their customers and partners and can grow their businesses while they do it, says vice-president of sales operations Donovan Volk.
“We connect our clients with their customers and partners — both new and existing — so they can work together on innovative solutions that help reduce costs and improve efficiencies. We help them grow their businesses by identifying where the opportunities will be and helping ensure their message is heard,” he says.
The firm has made four strategic shift sin it score offerings, says Volk: enhancing the Daily Oil Bulletin, expanding the firm’ s digital and web capabilities, growing distribution and coverage beyond Canada and investing in new capabilities such as in research and advisory services.
“While other news sites aggregate articles from across the web, the Daily Oil Bulletin offers insights and perspectives that only real people can provide ,” says Volk.
“We have invested in new business intelligence tools that provide clients the ability to unlock the secrets and trends from the millions of pieces of data we collect from across the industry.”
The new jwnenergy.com website includes original content from JWN editors and industry experts plus offers new insights from experts in technology innovation, oilsands and heavy oil development, pipeline and distribution sectors and investment specialists.
“Our digital archives will consist of thousands of articles, info graphics and white papers from decades of serving the energy market, and this entires ervice is free,” says Volk.
The company has increased the print distribution of both its Oilweek and Oilsands Review magazines by 50 per cent and has incorporated more content into each edition.
There is also a new emphasis on research and advisory services.
“Our understanding of the market and rich data sets have allowed us to produce original research and insights that help our clients gaina deeper level of understanding and connection with their customers than ever before,” says Volk.
He says the greatest achievement of a leader is to build a legacy that outlasts them.
“Our journey to become June Warren-Nickle’s Energy Group and now, in 2016, JWN, means that we have survived the economic turmoil of at least three significant boom-bust cycles and emerged stronger than before. That requires leaders who understand the market, their clients and the capabilities of their staff and have the fortitude to make decisions that will ensure the betterment of everyone involved — clients, staff and the community we live in.”