Social media sites losing identities in bid to grow
You don’t just take an Instagram. Or, at least, you didn’t.
It’s always a bit of a production. You may take a thousand photos of that sunset on the pier, but only “one” lands on the gram. And that “one” took some time. You edited the photo, added a filter. In a world of oversharing, Instagram was for our best selves. High class.
Well, just go ahead and throw that entire first paragraph out the window. With Stories, Instagram — which is owned by Facebook — is now encouraging you to share anything and everything to a vertical slide show for friends. Add text, maybe even a doodle, and within 24 hours the story will disappear. If this sounds like Snapchat, you are correct.
This isn’t just about Instagram (and, by extension, Facebook), replicating the next fad in social platforming, though that’s part of it. This is about how every major platform is looking to jump ship and change course for new audiences.
The giants of social platforming are all vying for growth. Snapchat and Twitter want to become more accessible. Facebook and Instagram want more original content. Nearly everyone wants live video.
Clearly, none of the major social platforms feel comfortable with their current status — growth is key to survival.
What Instagram/Facebook is doing makes sense. A Bloomberg estimate in June shows Snapchat has more daily active users than Twitter — at 150 million — and some already forecast the app will slow down expected Facebook growth. New trends in the market are forcing long-standing apps to adapt.
Those apps include Snapchat, where snaps now last forever. And Vine, where vines are 140 seconds. Tumblr has live video. You can even add stickers to photos on Twitter. Every platform reinvents what’s been done before.
The question is whether, as apps strive to become everything, they risk losing what made them so unique in the first place. That risk is particularly obvious in an app like Instagram, which monopolized the niche for beautiful social photography.
That isn’t to say Instagram Stories won’t work, of course: This isn’t Facebook’s first rodeo. Facebook created Slingshot a few years ago to compete directly with Snapchat, before taking the app off the market last December. The company also acquired MSQRD (an app with filters and faceswaps, like Snapchat), back in February. On top of that, Instagram has a robust “discover” function, where you can find your next favourite artist or celebrity with ease, which Snapchat does not. If people start moving toward Instagram in droves, count that as a potential reason.
Still, it’s sort of concerning to see these apps drop the features and limitations that once made them unique.
Users now have to now pick between two social networks that never seemed at odds — while losing the distinctions that drew them to Instagram to begin with.