Rihanna top celeb fashion influencer
Rihanna has topped a list of the 10 most powerful celebrity fashion influencers of 2017, an elite roster compiled by Lyst, an online shopping tool, which has released its Year in Fashion report.
The fashion search engine ranked celebrity candidates by monitoring 50 “global superstars during the course of 2017, by looking at search and sales response to some of their most talked-about outfits,” according to the report.
The top influencer, pop star Rihanna has become a fashion and beauty mogul over the last few years, working with brands like Puma, Chopard and Manolo Blahnik, as well as launching her own cosmetics line, Fenty Beauty, in September.
She also sent searches soaring for brands like Gucci, Off-White and Puma after donning pieces from them, including the studded Gucci bodysuit she wore to Coachella earlier this year.
Second is fellow pop star Selena Gomez, who also has a sideline career as Coach model. Louis Vuitton, Sandy Liang, and Rouje benefitted from the “Selena effect” as well.
Model Bella Hadid came in third, with actress Meghan Markle, who recently became engaged to Prince Harry, placing fourth. Another royal landed the fifth spot, Catherine, Duchess of Cambridge, while Melania Trump took sixth place.
Two stars from the music world, A$AP Rocky and Harry Styles, bagged spots seven and eight, respectively. A$AP was lauded for helping Balenciaga, Calvin Klein and Gucci sell certain items, and Styles’ bold looks from Gucci helped him win a place on the list. Rounding out the rankings were models Kylie Jenner and Emily Ratajkowski.
Rihanna is the most influential fashion celebrity according to Lyst, which compiles data on stars’ ability to sell brands they wear.