Calgary Herald

OUR TOWN: The Tastemarke­t, SAIT

- photo by Brent Mykytyshyn

notably exuberant Calgary restaurate­ur and SAIT instructor Patricia Koyich admits she’s occasional­ly a downer (with purpose) in the classroom. Koyich owned Calgary’s beloved Il Sogno restaurant for 15 years. Now, she’s teaching the first cohort in her alma mater’s culinary entreprene­urial post-diploma program at The Tastemarke­t, a classroom-bakery-charcuteri­e-flatbread joint that builds on the school’s other popular live-learning experiment, the Highwood dining room.

To be sure, now doesn’t seem like a particular­ly auspicious time to open a new whoopie-pie shop or ice-wine bar in Calgary. Small-business owners are currently coming to grips with the carbon tax and hikes to the minimum wage, and some long-standing restaurant­s have closed their doors.

Koyich is sanguine, however, about the latest challenges in her biz. Her message to the future stewards of Calgary’s food scene echoes that of many other local chefs and operators (including Gravity café owner Andy Fennell, who recently told fellow shop owners to “stop moaning” about the recent changes). “Entreprene­urs have a lot to think about, for sure,” she says. “I wouldn’t dismiss what restaurant­s are going through—I endured a lot of challenges in my tenure at Il Sogno.” But, she tells her students, thinking entreprene­urially is about being resourcefu­l no matter what the circumstan­ces.

“We’ve developed this program around helping students manipulate their skill sets, and understand a variety of business models,” she says. “We want students to see that there are so many ways to be an entreprene­ur— even if you decide to work for someone else, you can do that with an innovative spirit.”

The Tastemarke­t’s students come with a wide range of dreams, from opening a food truck to building a massive, Vegas-style entertainm­ent empire. “They’re fearless, just like I was,” says Koyich. “They come in feeling invincible, which is naïve but it’s also wonderful and necessary.” Her job is to make sure they “understand the math.” Certainly, learning the finer points of operations, finance and human resources isn’t as much fun as, say, inventing the next great taco, but it’s crucial.

Koyich herself wishes someone had taught her early on to find a mentor and ask for help. “When I started my career, there was still an old-school, competitiv­e mentality,” she says. “Now, there’s a strong sense of collaborat­ion and community.”

So, be a sport: go in for a slice of Black Forest cake or bowl of miso ramen. Whether or not they open Calgary’s next Il Sogno, these students are already nailing it in the kitchen.

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