Bay­west brings per­sonal touch to show homes

Emerg­ing Artists pro­gram adorns pre­sen­ta­tion spa­ces with lo­cal art­work

Calgary Herald - - NEW HOMES - JOSH SKAPIN

Peo­ple who have ex­plored the most re­cent show homes by Bay­west Homes have likely no­ticed some­thing dif­fer­ent about the pre­sen­ta­tion of these spa­ces.

In an ef­fort to both pro­vide a valu­able new plat­form for Cal­gary area artists, and create a more au­then­tic feel­ing in the homes it’s show­cas­ing, Bay­west is fea­tur­ing orig­i­nal art.

This in­cludes its new show home in the Oko­toks com­mu­nity of Ranch­ers’ Rise.

“Art can have an im­pact on our liv­ing space and makes our lives joy­ful and cre­ates the at­mos­phere that we want to live in, which is per­son­able to us,” says Sandi Serr, Bay­west’s man­ager of mar­ket­ing.

In au­tumn of 2017, the builder un­veiled its Emerg­ing Artists pro­gram. While plan­ning a new show home, Bay­west reaches out through its so­cial me­dia plat­forms, wel­com­ing sub­mis­sions of paint­ings and/or draw­ings from Cal­gary area artists.

The pro­gram de­buted with the Hamelin show home, which opened in the south­east Cal­gary com­mu­nity of Cranston’s River­stone late last year.

The artists’ work is ex­pected to meet a cri­te­ria set out by the builder, so that the pieces line up with the theme of the home.

Through a blind se­lec­tion process, in which the names of the artists are con­cealed, the in­te­rior de­signer picks the artists with pieces that best match what they need.

“The Emerg­ing Artists Pro­gram helps artists bridge the gap from emerg­ing to es­tab­lished and al­lows us to fea­ture our very own Cal­gary artists, which be­comes more per­sonal,” Serr says.

For the We­ston, a 2,452-square­foot move-up model in Ranch­ers’ Rise, Bay­west asked for art­work in a mod­ern coun­try, two-toned blue theme.

Its walls dis­play pieces by Terri Hein­richs and Doug Far­ries.

“I’m re­ally hon­oured to be part of the pro­gram,” says Hein­richs, who has been a pro­fes­sional artist in Cal­gary for 15 years. “I think it’s a fan­tas­tic idea that Bay­west had to ac­tu­ally in­clude orig­i­nal art.

“(It) brings a con­nec­tion be­tween the home it­self and the com­mu­nity,” she says, adding that it “gives us the op­por­tu­nity to be seen, and the art it­self to ex­press their vi­sion for the space.

“I’m re­ally pleased to be able to be a part of that.”

Hein­richs is presently work­ing on a se­ries she calls Vivid Im­pres­sions, in which she uses oil paints to fo­cus on scenery, na­ture, and sun­sets, por­tray­ing them in a brighter colour than they are typ­i­cally seen.

“What we do, for the most part, is a soli­tary pro­fes­sion,” Hein­richs says.

“We’re home or in our stu­dios and some­times don’t re­ally get out to see peo­ple very of­ten. So be­ing able to put our art­work out be­fore the pub­lic is re­ally our best op­tion for get­ting peo­ple to pur­chase new pieces. If they don’t see it, then they’re not go­ing to buy it.

“This is an­other for­mat other than shows or gal­leries to get our art in front of peo­ple and it’s a real priv­i­lege to be able to do that.”

Far­ries also likes the op­por­tu­nity.

“I thought it was a good idea,” he adds. “It’s good for the artists, but I think it’s also good for peo­ple buy­ing homes, just to get into the whole art scene.”

Far­ries’ work dis­played in the We­ston is from a se­ries he did based around the Glen­more Reser­voir. As for Hein­richs, one of the works is of the Camels Moun­tain at Rogers Pass, and the other is from a shel­ter belt on the Prairies.

Peo­ple in­ter­ested in re­ceiv­ing up­dates from Bay­west on when and what it needs from its next art sub­mis­sion can reach out to the builder and ask to join its data­base of artists.

Art can have an im­pact on our liv­ing space and makes our lives joy­ful and cre­ates the at­mos­phere that we want to live in, which is per­son­able to us.

PHO­TOS:.BAY­WEST HOMES

Terri Hein­richs ap­pre­ci­ates the plat­form Bay­west Homes is pro­vid­ing to lo­cal artists.

Doug Far­ries’ work, along with that of Hein­richs, is fea­tured in a new show home by Bay­west Homes in the Oko­toks com­mu­nity of Ranch­ers’ Rise.

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