AD AGENCY EXPANDS TIES WITH TRAVEL ALBERTA
The Calgary agency is known for creating vibrant, lasting tourism brands.
Leigh Blakely and Phil Copithorne have been there for Travel Alberta in different capacities since 2012. It’s a client the partners of Calgary agency C&B Advertising have always been proud to be associated with.
Travel Alberta has announced it is partnering with four marketing agencies to provide it with strategic, tactical, creative and analytical programs over the next three years, and C&B has been assigned the task of providing creative strategy and content development for the province’s tourism marketing agency.
The Calgary agency is known for creating vibrant, lasting tourism brands and welcomes the opportunity to expand its relationship with Travel Alberta.
The duo has already been involved in creating some memorable campaigns for Travel Alberta, including Remember to Breathe, goosebump moments to attract free spirit travellers via 16 breathtaking TV commercials, a three-minute web video and dramatic print advertising.
Blakely and Copithorne have worked together for almost 20 years, with Ogilvy & Mather when it had a Calgary office, and then with the agency formerly known as Karo. They have been the strategic, planning and creative force behind some of the most successful, highest profile and long-lasting brands in Alberta.
Together they opened C&B in 2012 in Inglewood and recently moved the agency into character space on the main floor of the historic Biscuit Block on the corner of 11th Avenue and 4th Street S.E.
Today it is an agency with a staff of 18 and continues to hire. Recent additions are senior art director Luke Callaghan, an ACAD grad who returns to Calgary after experience in the San Diego advertising market and skateboarding fraternity, and account director Kirsty Willet who has 15 years in creating sound, digital, broadcast and corporate video content.
They join a group of talented individuals with a passion for the hospitality industry.
C&B helped the Calgary Stampede enjoy another successful year handling its TV, radio and print. It is agency of record for Heritage Park Historical Village, providing it with park brochures and collateral, brand update, and developed print and radio campaigns.
More tourism related campaigns were produced to promote Banff/Lake Louise Tourism with its super successful Ski Big 3 promotion to offer one pass for Mount Norquay, Lake Louise and Sunshine Village. Some of its most striking creative was seen on campaigns for Jasper Tourism and kudos helped win two newer accounts representing Revelstoke Tourism and Tourism Richmond BC.
Work for Revelstoke is still in the development stage while Richmond has launched its Pacific Authentic campaign in encouraging rubber tire traffic to discover its history and culture.
C&B has a tremendous reputation within the tourism industry, but Copithorne and Blakely enjoy contributing their talents to other sectors and one of their long-standing retail accounts is Calgary Co-op.
It has been responsible for complete marketing campaigns, with an emphasis on serving the company’s liquor, gas and pharmacy departments as well as store signage and advising on interior design.
Co-op is a big seller of Big Rock beer and C&B has been helping promote that brand for several years. The most recent campaign was the tongue-in-cheek series using founder Ed McNally’s words of wisdom such as, “I wanted to drink a better beer. So I made one.”
ATCO Energy, Graycon I.T., Trotter & Morton Group and Bromwich & Smith are a representation of other clients that benefit from the creativity and strategic planning by C&B Advertising — the brand behind the brand — that currently has career postings on its website, a good indicator of its success.
NEWS AND NOTES
Bow Valley College has signed a memorandum of understanding with ATB Financial to collaboratively develop Agile for Product Owners micro credentials.
A management tool of choice for software and product development as well as everyday work projects in a corporate environment, it also helps manage work phases and regularly checks progress, team requirements, milestones, delays, and required changes to keep a project on track.
The agreement will measure what Agile skills and capabilities ATB team members possess, assist ATB in identifying particular skills and certificates needed in future candidates, and help the college to be able to evaluate and streamline micro credentials that nimbly fit the needs and demands of industry and learners.