NIKE ADS FEATURE KAEPERNICK
Former San Francisco 49ers quarterback Colin Kaepernick has been tapped as one of the faces of Nike’s 30th-anniversary “Just Do It” campaign. Kaepernick, who has been under contract with Nike since 2011, makes for an interesting choice to help lead the campaign since he’s involved in an ongoing legal dispute with the NFL, one of Nike’s biggest business partners. Kaepernick filed a collusion grievance against the league in October, alleging an organized effort to keep him off a roster because of his protests during the national anthem in the 2016 season. Talks between Nike and Kaepernick’s camp started a few months ago and the sides have negotiated a new multi-year pact. Terms weren’t disclosed. The QB began protesting racial injustice and police brutality in August 2016 by sitting or kneeling during the national anthem and launched a movement of athletes doing the same.