LEVI STRAUSS WADES INTO ARMS DEBATE

American jeans manufacturer Levi Strauss has teamed up with gun-control groups saying it has a “moral obligation” to tackle the country’s “gun violence epidemic.”

“You may wonder why a company that doesn’t manufacture or sell guns is wading into this issue, but for us, it’s simple,” says Chip Bergh, the company’s chief executive.

“Americans shouldn’t have to live in fear of gun violence. It’s an issue that affects all of us.”

Levi Strauss is the second company to take sides in political controversy in recent days after Nike signed Colin Kaepernick to front its latest advertising campaign.