Calgary Herald

WHAT’S UP WITH ELON MUSK?

Tesla’s erratic boss sparks more questions after bizarre interview

- ADRIAN HUMPHREYS

Just six months ago, the gushing — largely accurate — descriptor­s often used for Elon Musk were almost embarrassi­ng in their grandeur: magnate, mogul, inventor, tycoon, engineer, genius, visionary, space pioneer, revolution­ary.

At 47, his ideas have already come to life in amazing ways: SpaceX, a private company that conquered commercial space travel and is developing crewed interplane­tary space flight; Tesla Inc., maker of stylish electric cars; PayPal, a major online payment system; and many other projects.

Musk was the guy stuck in traffic in 2016 who tweeted: “Traffic is driving me nuts. Am going to build a tunnel boring machine and just start digging ” and, then, actually started the Boring Company to create low-cost tunnel networks beneath congested cities.

But 2018 has been a strange, hard year for Musk.

In recent months, the adjectives surroundin­g Musk have taken a sharp turn toward the less grand: erratic, mercurial, wonky, unpredicta­ble, blowhard.

His latest exploit to raise eyebrows and fuel mocking internet memes was a meandering twohour, live-streamed interview on YouTube with comedian Joe Rogan in which Musk wore a T-shirt with the slogan “Occupy Mars,” smoked marijuana, wielded a samurai word and a flame-thrower, mused on the end of the world and the future of artificial intelligen­ce and said he wondered as a child if he was insane because of his “never-ending explosion” of ideas.

It has left many wondering, what’s up with Elon Musk?

In May, his tetchiness showed through in dramatic fashion with investors, analysts and the media over questions on the financial performanc­e of Tesla.

During a conference call with analysts and journalist­s, he was dismissive of inquiries about the path to profit, interrupti­ng a question, saying: “Next. Boring bonehead questions are not cool.”

He then went on a rant against the media.

“Going to create a site where the public can rate the core truth of any article & track the credibilit­y score over time of each journalist, editor & publicatio­n,” Musk said on Twitter. “Thinking of calling it Pravda,” he added, using the name of the former Soviet Union’s propaganda machine.

Then in July Musk became a figure of some ridicule when the world was transfixed by the treacherou­s rescue operation of a boys soccer team from a deep, flooded cave complex in Thailand.

With a rescue plan underway, Musk sent SpaceX and Boring Co. engineers to help, suggesting an inflatable tube, like a long “bouncy castle,” might help and then started building a “kid-size submarine” to whisk the trapped boys to safety. Early excitement about his involvemen­t soon dampened.

The head of the rescue said Musk’s technology was “not practical for this mission” but, with the successful rescue well under way, Musk arrived at the cave with a prototype submarine that was not used in the successful extraction, leaving the tech guru as an awkward bystander.

Musk was called a “distractio­n” by the rescue co-ordinator and a British diver dismissed Musk’s interest as “just a PR stunt.”

Musk then struck back on Twitter, alleging to his 22 million followers that the diver was a pedophile, calling him “pedo guy.” When asked for evidence to support the claim, he responded: “Bet ya a signed dollar it’s true.”

The diver is suing. Musk has not backed down.

But some of Musk’s recent behaviour has teetered closer to his core businesses.

In August, Musk stunned the business community through his Twitter account when he tweeted: “Am considerin­g taking Tesla private at $420. Funding secured.”

A level of chaos seized investors and analysts. The tweet sparked a U.S. securities investigat­ion, a class-action lawsuit from investors, and a dip in share value.

In interviews afterwards, Musk said he was exhausted, working long hours with little sleep, was using sleeping pills and was frustrated with the demands of operating a public company.

It was not the message every investor wanted to hear.

On Friday, two top executives left Tesla, including chief accounting officer Dave Morton, who resigned after less than a month on the job, citing the “public attention” on the company. Tesla shares went on another roller-coaster day of trading.

A request Friday for an interview with Musk had not received a reply.

 ?? JOE ROGAN EXPERIENCE/YOUTUBE ?? Tesla CEO Elon Musk smokes cannabis on The Joe Rogan Experience. He also wielded a samurai sword and a flamethrow­ner and mused on artificial intelligen­ce and the end of the world.
JOE ROGAN EXPERIENCE/YOUTUBE Tesla CEO Elon Musk smokes cannabis on The Joe Rogan Experience. He also wielded a samurai sword and a flamethrow­ner and mused on artificial intelligen­ce and the end of the world.

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