Kaepernick helping Nike’s bottom line

Colin Kaepernick has been a lightning rod for controversy ever since he made his decision to bring attention to police brutality two seasons ago when, as the starting quarterback for the San Francisco 49ers, he began taking a knee during the national anthem. So it came as no surprise when Nike recently unveiled its new Dream Crazy campaign, passionate reactions from consumers across the globe took hold. A new report from Edison Trends, a top advertising research firm, shows Nike’s new commercial pushed all the right buttons. According to the report, following a brief decline, the shoe giant’s online sales grew 31 per cent, which was substantially better than 2017’s 17 per cent increase during that same time period. The positive impact on sales should come as no surprise to Nike or anyone else. Kaepernick’s 49ers jersey has continued to rank among the best-selling ones in the league despite him remaining unsigned.