Ap­ple un­veils Big­gest iPhone yet

Calgary Herald - - FRONT PAGE - STEPHEN NELLIS AND SONAM RAI

CU­PER­TINO, CALIF. Ap­ple Inc. in­tro­duced its largest iPhone ever and a new line of watches that can de­tect heart prob­lems on Wed­nes­day as it looks to get users to up­grade to more ex­pen­sive de­vices in the face of stag­nant global de­mand for smart­phones.

The rel­a­tively small changes to its lineup, af­ter last year’s iPhone X, were widely ex­pected by in­vestors, who sent its shares down 1.5 per cent.

The strat­egy has been suc­cess­ful, help­ing Ap­ple’s stock up more than 30 per cent this year and mak­ing it the first pub­licly traded U.S. com­pany to hit a mar­ket value of more than US$1 tril­lion.

Ap­ple’s new phones are the XS, with a 14.7-cm screen, start­ing at US$999. The XS Max, the largest iPhone to date and one of the big­gest on the mar­ket, has a 16.5-cm screen, and starts at US$1,099.

The com­pany uses the ‘S’ suf­fix when it up­grades com­po­nents but leaves the ex­te­rior of a phone largely the same. Last year’s iPhone X — pro­nounced “ten” — rep­re­sented a ma­jor re­design.

It also in­tro­duced a low-

This up­date re­ally es­tab­lishes the com­pany’s in­creas­ing ef­forts to push the watch as a se­ri­ous med­i­cal de­vice.

er-cost 15.5 cm iPhone Xr made of alu­minum, start­ing at US$749.

With two phone mod­els start­ing at US$999 or higher in the United States, Ap­ple ap­pears to be tak­ing ad­van­tage of a strong U.S. econ­omy, low un­em­ploy­ment, and ris­ing house­hold wealth.

Ap­ple, which is look­ing for ways to lessen re­liance on phones for rev­enue, an­nounced the new Ap­ple Watch Se­ries 4 range with edge-to-edge dis­plays, like its lat­est phones, which are more than 30 per cent big­ger than dis­plays on cur­rent mod­els. It is po­si­tion­ing the new watch as a more com­pre­hen­sive health de­vice, able to take an elec­tro­car­dio­gram to de­tect an ir­reg­u­lar heart­beat and start an emer­gency call if it de­tects a user fall­ing down.

The U.S. Food and Drug Ad­min­is­tra­tion said it worked with Ap­ple to de­velop apps for the watch and has been work­ing to ease the reg­u­la­tory path for dig­i­tal health-care prod­ucts.

“This up­date re­ally es­tab­lishes the com­pany’s in­creas­ing ef­forts to push the watch as a se­ri­ous med­i­cal de­vice. Ap­ple seems to be div­ing into heart disease first, the most com­mon cause of death around the world, mak­ing se­ri­ous moves as a health com­pany,” said health-care tech an­a­lyst Ross Muken.

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