Al­berta NDP takes out full-page pipe­line ads in pa­pers across Canada

Calgary Herald - - CITY + REGION - EMMA GRANEY [email protected] twit­­maLGraney

E D MONTON The Al­berta gov­ern­ment has ramped up its call for a na­tional pipe­line plan by plac­ing full-page news­pa­per ad­ver­tise­ments across the coun­try.

The ads — run­ning in na­tional and pro­vin­cial publi­ca­tions — high­light the daily $40-mil­lion hit to Canada’s cof­fers thanks to the delay of Trans Moun­tain pipe­line ex­pan­sion.

A re­cent court de­ci­sion nixed the project, cit­ing a lack of In­dige­nous con­sul­ta­tion and a flawed Na­tional En­ergy Board re­view.

If Ot­tawa doesn’t act, the ad reads, this coun­try could face “big losses.”

“Un­til (Trans Moun­tain is) built, Canada is forced to ship oil by more ex­pen­sive, more en­vi­ron­men­tally dam­ag­ing means — and to sell Canadian oil to Amer­ica at a dis­count,” it says.

That’s a sim­i­lar line used by Pre­mier Rachel Not­ley’s gov­ern­ment ear­lier this year when the Trans Moun­tain ex­pan­sion project faced in­creas­ing op­po­si­tion from Bri­tish Columbia.

It also builds on pre­vi­ous phone and on­line sur­veys through the prov­ince’s Keep Canada Work­ing cam­paign, which is di­rectly aimed at build­ing pub­lic pres­sure on Ot­tawa to get the Trans Moun­tain ex­pan­sion un­der­way.

The NDP is con­sid­er­ing run­ning ra­dio ad­ver­tise­ments as well as print ad­ver­tise­ments to pro­mote the Trans Moun­tain pipe­line.

Not­ley ’s com­mu­ni­ca­tions direc­tor, Ch­eryl Oates, said print and on­line news out­let ads com­bined are cost­ing around $450,000 per week. It’s not run­ning in Que­bec or New Brunswick be­cause of their elec­tion rules.

Oates said the gov­ern­ment is eval­u­at­ing the ad buys each day.

It’s also con­sid­er­ing run­ning ra­dio ad­ver­tise­ments on com­mer­cial sta­tions across the coun­try, with a recorded ad ready to drop if that de­ci­sion is made.

“In the 30 sec­onds it takes to lis­ten to this ad, Canada will lose $15,000,” the nar­ra­tor says, adding in­vest­ments and jobs are on pause thanks to the Trans Moun­tain court de­ci­sion.

“Tell the fed­eral gov­ern­ment we need a plan.”

The gov­ern­ment has also up­dated the keep­canada­work­ web­site. The re­cent court de­ci­sion on Trans Moun­tain “im­pacts each and ev­ery one of us,” it says.

“Let’s fix this.”


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