MILLENNIALS LIFT AIRSTREAM
enough of recreational vehicles. Airstream’s tech-savvy RVs continue to sell through the roof as the outdoorsy, Instagram-obsessed generation looks to disconnect in the wilderness, while still connecting to Wi-Fi. Airstream announced its fifth consecutive year of sales growth on Thursday. The company has seen a whopping 218-per-cent growth in sales over the past five years. This year, sales are up another 24 per cent. Millennials are driving that growth, according to Airstream president and CEO Bob Wheeler. “They think that experiences, adventure, and people are what create real value in their life.” The “Classic” RV is US$149,9000. The company’s more popular lower-end travel trailers start at a more modest US$36,900. Airstream’s parent company Thor Industries Inc. plans to increase international distribution, including in China.