DECIEM MAKES ABNORMAL MOVE
A Toronto-based beauty brand that has become a cult hit and won attention from the likes of Kim Kardashian West is abruptly closing all of its stores. Brandon Truaxe, the founder of Deciem, said in an Instagram video that he is shutting down operations until further notice. Truaxe did not give a clear reason for the closure of the stores, which are often emblazoned with “the Abnormal Beauty Company” slogan, but alludes to criminal charges. “Please take me seriously,” he said. “Almost everyone at Deciem has been involved in a major criminal activity, which includes financial crimes and much other. You have no idea what a soldier I have been for 13 years.” He listed his location as the White House and tagged dozens of high-profile brands and people, including George Clooney, Brad Pitt, RBC, U.S. President Donald Trump and recent Deciem investor Estee Lauder Companies Inc.