CLEAR­ING THE CANNABIS HAZE

A quick guide to some of the most prom­i­nent recre­ational pot brands

Calgary Herald - - FINANCIAL POST - VAN­MALA SUB­RA­MA­NIAM

Cana­di­ans who have fol­lowed the rapid growth of the cannabis in­dus­try are by now fa­mil­iar with the names Canopy, Aurora and Aphria.

But if they tried to buy pot on Wed­nes­day, they likely ran into a host of un­fa­mil­iar brand and strain names as well, from Solei and Liiv to De­la­haze and even, yes, Boaty Mcboat­face.

To make mat­ters more com­pli­cated, strict pack­ag­ing and la­belling reg­u­la­tions mean that al­most ev­ery cannabis prod­uct looks the same — plain coloured pack­ages, a prom­i­nent red sym­bol warn­ing con­sumers of THC con­tent and a bright yel­low la­bel with one of six health warn­ings. The only dif­fer­en­ti­at­ing fac­tor is the brand logo, which can­not ex­ceed the size of the THC warn­ing sym­bol.

In or­der to clear the haze, here’s a quick break­down of the most prom­i­nent brands, the prod­ucts they are linked to, and who makes them.

The brand: Tweed

The com­pany: Canopy Growth Corp.

The prod­ucts: Tweed is prob­a­bly the most pop­u­lar recre­ational brand in Canada, and of­fers 10 dif­fer­ent strains of weed in­clud­ing Ar­gyle, Boaty Mcboat­face and Her­ring­bone.

The brand: Solei

The com­pany: Aphria Inc.

The prod­ucts: Solei was launched by Leam­ing­ton-based Aphria in April, and has de­vel­oped six dif­fer­ent strains so far — Re­new, Un­plug, Free, Bal­ance, Sense and Gather.

The brand: Liiv

The com­pany: Can­nTrust

The prod­ucts: Liiv has six dif­fer­ent strains of cannabis: Bali Kush, Kinky Kush and Bud­dha Haze are just some of Liiv’s dried flower strains avail­able on the mar­ket. The brand: Rede­can

The com­pany: Rede­Can Pharm The prod­ucts: This rel­a­tively un­known cannabis pro­ducer has ac­tu­ally been sup­ply­ing the med­i­cal mar­ket for a cou­ple of years now. It has 11 indica and hy­brid strains avail­able at the On­tario Cannabis Store that go by names like White Shark and Bubba Erkle Cook­ies. The brand: San Rafael ‘71

The com­pany: Medre­leaf (owned by Aurora) The prod­ucts: Cana­di­ans might be some­what fa­mil­iar with this brand be­cause of clever mar­ket­ing in the lead up to le­gal­iza­tion, in­clud­ing a pop-up shop sell­ing San Rafael ‘71 beer in down­town Toronto. It is un­clear how many prod­ucts the brand plans to de­velop, but for now, three are avail­able on the mar­ket: Tan­ger­ine Dream, Pink Kush, and De­la­haze.

The brand: Edi­son

The com­pany: Edi­son Cannabis Co., a sub­sidiary of Or­ganigram Hold­ings

The prod­ucts: Edi­son is New Brunswick-based Or­ganigram’s recre­ational brand, and sells five dif­fer­ent strains of cannabis: Casa Blanca, La Strada, City Lights, Rio Bravo, Casablanca Re­serve.

The brand: UP

The com­pany: UP Cannabis, owned by New­strike Re­sources

The prod­ucts: This brand has some recog­ni­tion amongst Cana­di­ans mostly be­cause of its af­fil­i­a­tion with the Trag­i­cally Hip — the band is part owner of UP. There are four strains in­clude Moon, Gems, 50 and Meri­dien.

The brand: Symbl

The com­pany: Em­blem Cannabis The prod­ucts: Em­blem is a smaller li­censed pro­ducer based in Paris, Ont., that has al­ready been sup­ply­ing the med­i­cal mar­ket. Symbl is Em­blem’s first adult-use brand, and has so far de­vel­oped seven strains, in­clud­ing Dreamweaver, So­lar Power and Su­per Sonic, all of which are on the mar­ket.

The brand: Alta Vie

The com­pany: Aurora Cannabis The prod­ucts: Aurora owns two adult-use brands — San Rafael, by proxy of Medre­leaf, and Alta Vie, which so far, has de­vel­oped five strains, in­clud­ing North Star, Air­plane Mode, Camp­fire and Cabaret, all of which are on the mar­ket. The brand: Satur­day

The com­pany: Starseed Hold­ings Inc.

The prod­ucts: A largely un­known com­pany, Starseed Hold­ings is the recre­ational side of Starseed Med­i­cal Inc., a pri­vate com­pany backed by the Labour­ers In­ter­na­tional Union of North Amer­ica (LI­UNA). Starseed Hold­ings has one adul­tuse brand called Satur­day avail­able in On­tario, Bri­tish Columbia and Al­berta, with three strains so far: CBD Medi Haze, Jack Herer and Hindu Kush.

MAR­TIN OUEL­LET-DIOTTE/AFP/GETTY IM­AGES

A cus­tomer shows a recre­ational pot prod­uct pur­chased from a cannabis store Wed­nes­day in Mon­treal. The items must fol­low strict pack­ag­ing and la­belling reg­u­la­tions.

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