Calgary Herald - - TRAVEL -

Tourists flock to New Zea­land to see its mossy forests, bub­bling mud pools and im­pe­ri­ous moun­tains. But with the garbage they leave be­hind threat­en­ing to ruin the ex­pe­ri­ence for ev­ery­one, the coun­try has since launched a new cam­paign to get vis­i­tors to toss their lit­ter in bins and oth­er­wise take care of their sur­round­ings.

Tourists fly­ing on na­tional car­rier Air New Zea­land will see a two-minute video show­cas­ing some of the coun­try’s stun­ning scenery and telling them that every­body trav­el­ling to the coun­try should look af­ter it.

The cam­paign cen­tres on a new con­cept, the Ti­aki Prom­ise. Ti­aki is an Indige­nous Maori word mean­ing to care for or pro­tect. Tourism in­dus­try and gov­ern­ment groups are also pro­mot­ing the cam­paign.

Tourism has boomed in re­cent years — about 3.8 mil­lion tourists vis­ited the na­tion in the past year alone.

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