TOURISTS TRASH NEW ZEALAND

Tourists flock to New Zealand to see its mossy forests, bubbling mud pools and imperious mountains. But with the garbage they leave behind threatening to ruin the experience for everyone, the country has since launched a new campaign to get visitors to toss their litter in bins and otherwise take care of their surroundings.

Tourists flying on national carrier Air New Zealand will see a two-minute video showcasing some of the country’s stunning scenery and telling them that everybody travelling to the country should look after it.

The campaign centres on a new concept, the Tiaki Promise. Tiaki is an Indigenous Maori word meaning to care for or protect. Tourism industry and government groups are also promoting the campaign.

Tourism has boomed in recent years — about 3.8 million tourists visited the nation in the past year alone.